In the coming years, air treatment products is expected to see further growth in Germany, especially driven by the momentum gained through health aspects, thus resulting in the continued rise of air purifiers. Even though air conditioners have gained awareness amongst German consumers, the retail volume outlook is slightly negative.
In a country known for the high proportion of people renting houses and apartments, permission from landlords to allow renters to install split air conditioners in their apartments will be crucial. In the past, many German landlords looked negatively on such requests, and they were sometimes even denied.
In Germany, home products specialists and appliances and electronics specialists are set to remain the leading distribution channels for air treatment products in 2022. However, when it comes to portable room air conditioners and cooling fans, German consumers are expected to become increasingly confident to order these products online, given the overall shift towards e-commerce in recent years, and the fact that portable air conditioners, as well as cooling fans, require little to no assembly.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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