In Brazil, air purifiers is still a minor category, and this is not a common appliance in most households. However, in 2022 new products have been launched, increasing the competition in the category.
In 2022, the Brazilian government has implemented new directives on energy efficiency for air conditioners, specifically on split air conditioners and window air conditioners. Manufacturers and importers have a deadline to adapt their portfolios, which is 31 December 2025, considering products to be produced, imported or sold in the country.
Automation and connectivity considerably improve the experience with consumer appliances, as they bring more comfort and practicality in daily use. With increasing numbers of options of smart air conditioners, these are slowly gaining penetration in Brazilian households, especially in high-income households.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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