Air purifiers looks set to remain by far the most dynamic category in volume growth terms over the forecast period. This is mainly due to growing consumer concerns about the negative health effects of rising levels of air and dust pollution in Bangkok and other cities and large towns in Thailand.
High temperatures all year round mean cooling fans – which account for the lion’s share of total volume sales in air treatment products – are considered a necessity by most consumers, with many households owning several units. As average temperatures rise due to global warming, the same is increasingly true of split air conditioners, the second most popular product type in volume terms, especially amongst the growing number of consumers who live in cities and larger towns.
Apart from reducing high temperatures, the air conditioners category is expected to see the addition of more functions during the forecast period, such as self-cleaning, killing germs and saving energy. The Carrier brand already offers self-cleaning functionality in the market.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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