Air treatment products is expected to see volume sales decline over the forecast period. Split air conditioner offers the most promising outlook despite the fact that construction is expected to slow due to prevailing economic uncertainty, high rate of inflation and strong rise in the cost of materials.
The main challenge facing the leading manufacturers in air conditioners is the increase in competition from lower priced products. Some of these appear in the market primarily during the summer with very competitive prices, and are often included retailers’ private label ranges.
E-commerce is not a key distribution channel for air conditioners but it is growing, while it is also increasingly important for consumers to search online for information and to compare prices. The forecast period is expected to see further digitalisation in both retailing and marketing in the air treatment products category.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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