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Country Report

Air Treatment Products in

Air Treatment Products in the Netherlands

34 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hot summer of 2018 gives boost to volume sales of air treatment products

The summer of 2018 in the Netherlands was one of the driest and hottest breaking the record year of 1967 with 26 days of minimum 25 degrees Celsius recorded by the beginning of July. The month went on to witness a heatwave with tropical temperatures recorded with warning alerts being issued.

Greater emphasis on comfort and healthy living in air treatment products

The emphasis of comfort and healthy living has increased in the Netherlands positively affecting air treatment products. It has been known that air quality outside has been deteriorating in the Netherlands; however, air quality inside the home is becoming increasingly important, especially for vulnerable consumers suffering from lung disease.

Connected air treatment products growing from a niche position

The retail volume share of connected air treatment products remained a niche in the Netherlands in 2018 but grew more steadily compared to other consumer appliances. Retail volume sales of connected air conditioners were higher than air purifiers with most brands available offering at least one connected model.

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads in air treatment but loses volume share in 2018

De'Longhi Nederland BV retained its leading position in air treatment products in the Netherlands in 2018 but the company lost volume share to competitors. It is present across the category except for air coolers and cooling fans, two of the fastest growing categories in air treatment products in 2018.

Euromac BV gains volume share in 2018, growing from a niche

Euromac BV was one of the fastest growing companies in air treatment products in 2018, with a strong double-digit retail volume increase. The company, which sells air treatment products under the brand Eurom, embarked on mass marketing in 2017 and 2018, increasing distribution of its products in different channels.

New players in air treatment products launch innovative models

Long established players such as De’Longhi and PVG Nederland were lagging behind in terms of innovation in air treatment products in the Netherlands in 2018. Instead, new players such as Blueair AB, Koninklijke Philips Electronics and Dyson Benelux introduced new products such as connected air purifiers.

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Air Treatment Products Sample Report Air Treatment Products Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Treatment Products in Netherlands?
What are the major brands in Netherlands?
Are split air conditioners taking share from room and window units?
Is construction a key retail channel for distribution in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Air Treatment Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Hot summer of 2018 gives boost to volume sales of air treatment products

Greater emphasis on comfort and healthy living in air treatment products

Connected air treatment products growing from a niche position

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads in air treatment but loses volume share in 2018

Euromac BV gains volume share in 2018, growing from a niche

New players in air treatment products launch innovative models

Chart 1 Dyson Benelux BV’s Dyson Pure Cool

CATEGORY DATA

Table 1 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 2 Sales of Air Treatment Products by Category: Value 2013-2018
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 8 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Another positive year for consumer appliances in 2018

Premiumisation of consumer appliances boosts value sales in 2018

Small specialist companies record fastest growth while established players focus on specific value

Internet retailing to continue growing in consumer appliances

Outlook positive for consumer appliances but volume growth expected to slow down

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Air Treatment Products in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Hot summer of 2018 gives boost to volume sales of air treatment products

Greater emphasis on comfort and healthy living in air treatment products

Connected air treatment products growing from a niche position

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads in air treatment but loses volume share in 2018

Euromac BV gains volume share in 2018, growing from a niche

New players in air treatment products launch innovative models

Samples

Overview

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Table of Contents

Air Treatment Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Hot summer of 2018 gives boost to volume sales of air treatment products

Greater emphasis on comfort and healthy living in air treatment products

Connected air treatment products growing from a niche position

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads in air treatment but loses volume share in 2018

Euromac BV gains volume share in 2018, growing from a niche

New players in air treatment products launch innovative models

CATEGORY DATA

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Another positive year for consumer appliances in 2018

Premiumisation of consumer appliances boosts value sales in 2018

Small specialist companies record fastest growth while established players focus on specific value

Internet retailing to continue growing in consumer appliances

Outlook positive for consumer appliances but volume growth expected to slow down

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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