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Country Report

Air Treatment Products in

Air Treatment Products in the Netherlands

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The need for comfort drives volume sales of air treatment products

Air treatment products registered positive volume growth in 2017 as more and more Dutch consumers became interested in a comfortable home environment. Due to climate change, the Netherlands can experience heat waves prompting consumers to buy air treatment products that regulate the temperature in their house.

Design is important in air treatment products

Air treatment products were often ugly products, but manufacturers provided new sleek designs that fit in with consumers’ furnishings. Consumers are also interested in better designed products as seen by the fast growth of Dyson products which have unique designs.

Consumers value connected air conditioners

Connectivity is another important factor that consumers find important, as seen in the volume growth of air conditioners in particular. Consumers find it convenient to control the temperature with an app whether they are at home or not as they have their smartphones to hand most of the time.

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads air treatment products with PVG Nederland close behind

De'Longhi Nederland managed to retain its leading position in air treatment products in 2017 ahead of PVG Nederland. The products are offered under the De'Longhi brand and is present in all categories of air treatment products apart from air coolers, split air conditioners and cooling fans.

Tristar Europe BV gains volume share as it revamps its air treatment products

Although Tristar Europe BV was mainly known for its presence in cooling fans, its products were viewed as economic as they had ordinary designs. The company recently changed its approach as it is now innovative offering designer cooling fans with different colours and also what it calls tower cooling fans.

Smaller brands perform well in air treatment products

As some of the big brands in air treatment products lack innovative products, producers of smaller brands challenge these big brands by introducing new innovative affordable products. Euromac BV, Tecno NV and Solis Benelux BV were some of the fastest growing companies in 2017.

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Air Treatment Products Sample Report Air Treatment Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Air Treatment Products in Netherlands?
What are the major brands in Netherlands?
Are split air conditioners taking share from room and window units?
Is construction a key retail channel for distribution in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Air Treatment Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The need for comfort drives volume sales of air treatment products

Design is important in air treatment products

Consumers value connected air conditioners

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads air treatment products with PVG Nederland close behind

Tristar Europe BV gains volume share as it revamps its air treatment products

Smaller brands perform well in air treatment products

CATEGORY DATA

Table 1 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 2 Sales of Air Treatment Products by Category: Value 2012-2017
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 8 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growing Dutch economy and positive housing market are key growth drivers

Consumers increasingly choose energy efficiency over other additions

Established international brands remain competitive through value additions

Internet retailing growth surpasses any other channel in consumer appliances

Consumer appliances volume growth is expected to slow down

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Air Treatment Products in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The need for comfort drives volume sales of air treatment products

Design is important in air treatment products

Consumers value connected air conditioners

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads air treatment products with PVG Nederland close behind

Tristar Europe BV gains volume share as it revamps its air treatment products

Smaller brands perform well in air treatment products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Air Treatment Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The need for comfort drives volume sales of air treatment products

Design is important in air treatment products

Consumers value connected air conditioners

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads air treatment products with PVG Nederland close behind

Tristar Europe BV gains volume share as it revamps its air treatment products

Smaller brands perform well in air treatment products

CATEGORY DATA

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growing Dutch economy and positive housing market are key growth drivers

Consumers increasingly choose energy efficiency over other additions

Established international brands remain competitive through value additions

Internet retailing growth surpasses any other channel in consumer appliances

Consumer appliances volume growth is expected to slow down

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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