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Learn moreFeb 2019
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The summer of 2018 in the Netherlands was one of the driest and hottest breaking the record year of 1967 with 26 days of minimum 25 degrees Celsius recorded by the beginning of July. The month went on to witness a heatwave with tropical temperatures recorded with warning alerts being issued.
The emphasis of comfort and healthy living has increased in the Netherlands positively affecting air treatment products. It has been known that air quality outside has been deteriorating in the Netherlands; however, air quality inside the home is becoming increasingly important, especially for vulnerable consumers suffering from lung disease.
The retail volume share of connected air treatment products remained a niche in the Netherlands in 2018 but grew more steadily compared to other consumer appliances. Retail volume sales of connected air conditioners were higher than air purifiers with most brands available offering at least one connected model.
De'Longhi Nederland BV retained its leading position in air treatment products in the Netherlands in 2018 but the company lost volume share to competitors. It is present across the category except for air coolers and cooling fans, two of the fastest growing categories in air treatment products in 2018.
Euromac BV was one of the fastest growing companies in air treatment products in 2018, with a strong double-digit retail volume increase. The company, which sells air treatment products under the brand Eurom, embarked on mass marketing in 2017 and 2018, increasing distribution of its products in different channels.
Long established players such as De’Longhi and PVG Nederland were lagging behind in terms of innovation in air treatment products in the Netherlands in 2018. Instead, new players such as Blueair AB, Koninklijke Philips Electronics and Dyson Benelux introduced new products such as connected air purifiers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Treatment Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.