Overall, air treatment products is expected to continue to see strong retail volume and value (constant 2022 prices) growth over the forecast period. These products have low penetration rates in Dutch households, which leaves significant room for growth.
The new TOjuli (prevent overheating in newly built houses - based on the temperature exceedance in the month of July) regulation, introduced on 1 January 2021, is likely to have a positive impact on split air conditioners. Whilst it is important to build houses that retain heat in winter months, overheating has become a problem in new builds.
Over the forecast period, more and more retailers are expected to start to sell or increase their stock of air treatment products, especially in summer months to capture peak demand. Whilst retail value sales increased due to inflationary pressure, most retailers have had to work hard to maintain or grow retail volume sales.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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