Air Treatment Products in the US

PROSPECTS

As air conditioner usage continues expanding, consumers look for energy-efficient models

Air conditioning usage continues to spread across the US, with Americans in most regions accustomed to having cooling solutions in their homes, workplaces and shopping and entertainment venues. While central air conditioning is the most prevalent method for cooling American homes, consumers looking for lower price points or options that do not require building out the ductwork turn to room, split system and window air conditioners.

In-home air quality concerns drive growth of air purifiers, humidifiers and dehumidifiers

Continued consumer concerns about in-home air quality led to another year of strong volume sales growth for air purifiers. The appliances have been firmly established as a go-to solution for airborne impurities such as pollen and smoke particles through successful consumer education campaigns by manufacturers and even medical professionals.

Connectivity strengthens its foothold in air treatment products

Smart thermostats are popular in homes with central air conditioning, and Wi-Fi and Bluetooth connectivity continue to expand their presence in air treatment products. Consumers find value in being able to change the temperature in their homes using smart controls, and voice-assistant capabilities seem likely to gain popularity as Americans grow more accustomed to digital assistants like Amazon’s Alexa and Google Assistant.

COMPETITIVE LANDSCAPE

LG emphasises the inverter technology efficiency of its new window air conditioners

LG released its line of Dual Inverter Smart window air conditioners in 2018. The company received the Energy Star 2018 Emerging Technology award for the models, which LG claims can achieve 25% or 40% more energy savings (depending on the model purchased) than the requirement for Energy Star certification.

Friedrich improves on the basics with its QuietMaster technology

While most high-profile innovations in the air conditioning space have focused on connectivity and the energy savings generated by inverter technology, American manufacturer Friedrich has emphasised the low noise levels of air conditioners equipped with its proprietary QuietMaster technology. The company claims that its QuietMaster air conditioners operate up to 45% more quietly than competing products through the use sound-blocking insulation, a quiet rotary compressor and a completely enclosed fan motor.

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