Air Treatment Products in the US

PROSPECTS

Hot summer temperatures lead to another year of air conditioner sales growth

High temperatures in the summer have a large effect on demand for air conditioning in the US. While different regions of the country deal with drastically different climates, the most popular cooling option in the US is professionally installed central air conditioning.

Health concerns affect consumer decision making

Consumers are paying increasing amounts of attention to in-home air quality, as the number of Americans with allergies and other respiratory ailments continues to grow. Air purifiers posted strong growth over the review period by providing a direct solution for consumers looking to reduce the air contaminants in their homes.

Smart technology proving its worth

Wi-Fi and Bluetooth connectivity are no longer novelties within air treatment appliances, with many manufacturers further integrating smart capabilities such as voice-assistant compatibility. Consumers have shown a clear appreciation for appliances they can control from their smartphones, and this sort of functionality will become more vital as more Americans focus on building up fully integrated smart homes.

COMPETITIVE LANDSCAPE

Energy Star certification plays a major role in the success of air treatment products

The EPA originally established the Energy Star label to help consumers identify products that can help them save on energy costs without sacrificing performance. The labelling programme has been largely successful in giving consumers ample air treatment options that have earned the label, but manufacturers whose products have not received the label are left at a disadvantage.

Room air conditioners and split air conditioners face battles for mass adoption

In addition to being more costly than window air conditioners, room air conditioners face more retailing and consumer awareness challenges. Room air conditioners are not covered by US energy-efficiency standards, so they do not qualify for Energy Star label eligibility.

Professional help needed with split air conditioners

Split air conditioners recorded strong volume growth towards the end of the review period, as more consumers became aware of their energy efficiency and capacity to control climate differently in each room. A strong economy and employment rate helped make these appliances more affordable for consumers, especially when compared with central air conditioning, but many home improvement stores do not carry the appliance in-store.

Files are delivered directly into your account within a few minutes of purchase.