Air purifiers is expected to continue to see retail volume growth throughout the forecast period, although at a slower and steadier pace compared with the very dynamic growth seen in the review period, as consumers are likely to rationalise their spending on products considered non-essential due to their budgets being squeezed by inflation and the increasing cost of living. Nevertheless, these products are likely to see continued interest, especially amongst those suffering with asthma or allergies.
The more frequent recurrence of heatwaves in the UK is prompting some households to more seriously consider the installation of split air conditioners, which are currently very rare in the consumer segment, as the housing infrastructure in the UK makes it difficult and costly to add such systems to older buildings. Indeed, although growth is expected for split air conditioners, it will be from a small base.
Design in homes is increasingly important to UK consumers, especially as more frequent working from home brings more focus to living spaces. This is also apparent in air treatment products, as consumers have higher expectations of how even these functional appliances can fit their home décor.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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