New brands are likely to continue to enter air treatment products over the forecast period, considering the significant further growth potential of appliances such as air purifiers and cooling, especially as Chile experiences high temperatures during the summer season. Intense competition is expected to lead to declining unit prices across air treatment products (at constant 2022 prices), and although this will dampen value growth, it will offer greater affordability to a wider range of consumers.
With the increasing availability of alternative and unknown brands in the local market, major players are expected to invest in research and development in an attempt to differentiate from the competition, by focusing on technology within split air conditioners. Offering higher energy-saving claims, low noise, smartphone control or cooling without excessive airflow, players such as Samsung are starting to launch their newest products in Chile which a focus on specific spaces in the home, such as kitchens or bedrooms.
The concept of offering comprehensive home air quality solutions instead of mere temperature adjustment and control offers significant development potential for forward-looking manufacturers. In addition to leveraging the connected home trend that encompasses an entire ecosystem, players should look to upgrade their air treatment products with smart programmes, empowered by innovative technology such as artificial intelligence, to learn and respond to the individual demands of Chileans.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!