Air purifiers was by far the most dynamic category in air treatment products in volume growth terms in 2020. Despite the absence of clear evidence that commercially available air purifiers can filter out viruses from the air, increased hygiene concerns among consumers saw models of all types and price ranges fly off the shelves during the early stages of the COVID-19 pandemic.
Portable room air conditioners and air coolers also performed well in 2020, with both categories registering double-digit growth in volume terms. According to industry sources, robust demand for these product types during the first half of the year was unrelated to COVID-19, but rather the result of anticipatory purchases by consumers in urban areas who had experienced summer heatwaves in the previous two years.
Daikin’s air treatment products factory in Plzen closed for four weeks during the early stages of the COVID-19 pandemic in the Czech Republic. When it reopened its output was reduced by approximately 30%, in part due to the need to facilitate social distancing and other virus-related health and safety protocols.
While fears surrounding the spread of COVID-19 provided a significant boost to the development of air purifiers in 2020, the category had already been expanding rapidly in the years prior to the outbreak of the virus due to consumer concerns about air pollution. This latter trend should ensure it continues to perform positively over the forecast period, though volume growth rates will slow considerably due to increasing maturity and more cautious attitudes to household spending caused by the economic fallout of the pandemic.
In any given year, the level of demand for air coolers and air conditioners in the Czech Republic is to a certain extent dependent on weather conditions. However, the long-term trend in the country is towards higher temperatures, as illustrated by successive heatwaves towards the end of the review period.
Cooling fans and dehumidifiers will also benefit from rising average temperatures over the forecast period. However, volume growth rates for both are expected to be relatively modest, and well below those recorded during the review period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Air Treatment Products research and analysis database.
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