Split air conditioners are predicted to return to recording marginal retail volume growth over the forecast period. This performance will be driven by a lack of significant price hikes for these appliances, while increased promotional activities should drive the performance of replacement purchases.
Window air conditioners is projected to record a significant double-digit volume decline over the forecast period. Demand for these appliances has declined for several years, as in addition to taking up more space and being much louder than split models, they typically have inferior cooling power and are often more difficult and costly to install.
Columbus Klímaértékesíto has seen its overall volume share in air treatment products fall in recent years, mainly due to intense competition in air conditioners. However, new product development will help the player regain some ground over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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