During the forecast period, it is expected that consumers will turn to connected air treatment products in ever-greater numbers. Generally speaking, the Romanian population is becoming more tech-savvy and many people are becoming increasingly interested in using their smartphones and other mobile devices to make a multitude of daily tasks easier, faster and more convenient.
The unusually long, hot summer in Romania during 2022 was a stark reminder that the country can expect to experience more extreme weather as the impact of climate change continues to alter traditional weather patterns. This is likely to support growth in sales of air treatment products as it becomes more important for homes to have at least one split air conditioner to ensure a temperate environment throughout the year, especially at the peak of summer during July and August.
One of the key trends that is expected to emerge in air treatment products during the forecast period is a shift in demand towards more expensive products, including more sophisticated appliances with more features, higher-quality products and premium brands with a strong reputation for high-quality installation and after-sales services. This is set to result in the category becoming increasingly complex and it is expected that there will be a proliferation of appliances with multiple functionalities and more attractive aesthetic design.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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