The growth of air treatment products will likely be closely tied to the recovery of Morocco’s economy. As disposable income rises and consumer confidence returns, consumers will likely be more willing to invest in air treatment products.
The rising number of pollutants in the air should drive demand for air purifiers, especially in large cities such as Casablanca, which suffers from high pollution levels. Moroccans are increasingly looking for air purifiers that allow them to inhale fresh and healthy air, with this trend being exacerbated by the COVID-19 pandemic.
Increasingly hot summers should help drive demand for cooling appliances such as air conditioners, with climate change having a growing impact on the lives of consumers in Morocco. For those that can afford them, air conditioners are becoming increasingly sophisticated with newer models using less power and having connected features.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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