Air treatment products is anticipated to see steady growth in demand over the forecast period. Due to the lockdowns in 2020 and 2021, manufacturers and retailers have struggled to fulfil demand due to production restrictions, stock shortages, and challenges installing new products.
Economic uncertainty means that price and value will continue to excerpt a strong influence over purchasing decisions. In order to save money, many consumers are likely to wait for sales events to benefit from attractive discounts.
Affordability will remain the driving factor behind many local consumers’ purchasing decisions, with Malaysians generally being price conscious consumers who appreciate finding discounts or promotional deals. While appliances and electronics specialist retailers will remain the dominant distribution channel of air treatment products over the forecast period, as many local consumers like to physically inspect goods prior to purchase, e-commerce is set for further growth.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.See All of Our Definitions
This report originates from Passport, our Air Treatment Products research and analysis database.
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