Staple foods is set to see ongoing growth in Oman in 2024. While certain categories are deemed indispensable, Omani consumers remain sensitive to pricing, which underpins ongoing support for local brands.
With the population on the rise and the Ministry of Labour facilitating expat visas, there has been a surge in demand for staple foods in Oman. Products aligning with health conscious trends, such as non-GMOs and low-carb high-protein options, are gathering momentum.
Climatic conditions in Oman have an impact on food preferences as the heat lends itself to a preference for fresh produce in comparison to shelf stable packaged food. In terms of daily routines, for most of the year, the majority of people eat three meals per day: breakfast, lunch and dinner.
Bread and rice are considered to be essential products in most Omani households, and they are affordable to most local consumers. Rice is usually eaten daily for lunch, which is considered the most important meal.
Oman has a highly developed logistics sector, ensuring widespread availability of staple foods, even in remote rural towns. The efficient distribution network contributes to the accessibility of essential food items across diverse geographical areas.
Over the forecast period, there is likely to be ample opportunity for the introduction of healthier options within the staple foods sector in Oman. These products are considered a priority during grocery shopping and are increasingly relied upon for meals, offering significant growth potential.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See All of Our DefinitionsThis report originates from Passport, our Staple Foods research and analysis database.
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