Growing cases of myopia in Australia, with predictions for a further increase in this condition over the forecast period, present a growth opportunity for prescription sunglasses. With over 25% of Australians already diagnosed as suffering from myopia in 2023, there is likely to be higher demand for prescription sunglasses in the coming years.
There is an opportunity for further implementation of sustainability within sunglasses in Australia. Ensuring that the materials used to create sunglasses are sustainable and also sourced in an ethical manner are crucial elements for players to consider.
One of the reasons for the significant decline in sales of sunglasses in Australia during the pandemic was the lack of inbound tourists as a result of international travel restrictions and border closures. However, now that these have been lifted, the resumption of travel is expected to result in a surge in both tourists and immigrants searching for work in the coming years.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses. Photo-chromic lenses and clip-ons are excluded.See All of Our Definitions
This report originates from Passport, our Sunglasses research and analysis database.
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