Executive Summary

Jul 2019
PROSPECTS
Sunglasses registers moderate sales growth as demand remains solid

Sunglasses recorded single digit current value growth in 2019 as rising sales were driven chiefly by female consumers who may own multiple pairs as fashion accessories, and who replace their sunglasses more frequently than their male counterparts. Canadian men tend to view sunglasses in functional rather than fashion terms and thus will often have different types of sunglasses, each with specific purpose such as sports sunglasses, driving sunglasses, etc.

Sunglasses status as fashion items continues to improve

Canada`s ageing population and ongoing buoyant immigration bode well for continued value growth in sunglasses for the forecast period and beyond. In Canada, sunglasses also seen primarily as eye protection items, protecting one’s vision from sun glare on snow and ice during winter months.

New launches continue to add value for a discerning consumer base

Photochromic lenses have been prominent among recent launches in sunglasses and among the most successful of these has been Essilor’s Transitions Adaptive Lenses. These lenses feature adaptive technology that adjusts to the prevailing lighting conditions and blocks UV rays are not yet competitive with sunglasses.

COMPETITIVE LANDSCAPE
Luxottica-Essilor merger to reinforce the companies’ leading position in sunglasses

October 2018 brought the long-awaited final regulatory approval and closing of the Essilor-Luxottica merger. This brought together Essilor, the global leader market in lenses, and Luxottica, the global leader in eyeglass frames to form EssilorLuxottica.

Luxottica’s diverse brand portfolio among its greatest strengths

Luxottica Canada Inc’s dominant position in sunglasses, even prior to its merger with Essilor, can be attributed to its wide brand portfolio, which includes well-known designer names such as Ray-Ban, Coach, Oakley and Dolce & Gabbana. Luxottica’s distribution is also a key strength, including notably its direct-owned retail brand Sunglass Hut, which has 97 locations Canada-wide.

Internet retailing continues to march onwards, optical shops still dominant

Although optical shops remains the dominant distribution channel for sunglasses, the value share of internet retailing continues to grow. Canadians are increasingly appreciating the fact that sunglasses can be purchased online through a variety of internet retailing platforms, including Sunglass Hut, Clearly.

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Sunglasses in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Canada market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Canada?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Canada - Category analysis

HEADLINES

PROSPECTS

Sunglasses registers moderate sales growth as demand remains solid
Sunglasses status as fashion items continues to improve
New launches continue to add value for a discerning consumer base

COMPETITIVE LANDSCAPE

Luxottica-Essilor merger to reinforce the companies’ leading position in sunglasses
Luxottica’s diverse brand portfolio among its greatest strengths
Internet retailing continues to march onwards, optical shops still dominant

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Canada - Industry Overview

EXECUTIVE SUMMARY

Steady growth registered again in 2019 as contact lenses become more popular and glasses secure their role as a must-have accessory
Rising demand underpinned by rising prevalence of myopia and presbyopia
Essilor and Luxottica merger creates the new leading player in eyewear
Optical shops dominant in eyewear distribution despite internet retailing gaining
Positive growth slated for eyewear over the forecast period

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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