Legitimate sales of designer sunglasses remain under strong pressure from counterfeit sunglasses, which are still widely available from street markets throughout Malaysia. The brands most commonly counterfeited include Ray-Ban, Dior, Oakley and Gucci, three of which are in the category’s top five brands.
The leading retailers of sunglasses are increasingly turning to price discounts as a way to attract consumers into their stores and bolster their volume sales. 2019 saw numerous major chained eyewear retailers increase their focus on price discounts, including MOG Eyewear, Optical 88 and Focus Point.
As in all eyewear categories in Malaysia, international players lead sales in sunglasses. This is primarily due to their strong distribution networks and the general preference among consumers for sunglasses that are stylish, highly functional and of high quality.
Demand for entry-level luxury brands increased in sunglasses in 2018. Consumers continue to flock to affordable luxury brands such as Ray-Ban, Oakley, Tag Heuer and Burberry in search of the style, quality and cachet that such famous brands offer, but at prices that can be justified by the majority of middle-income Malaysians.
Store-based retailing remains the dominant source of sunglasses in Malaysia. Specifically, optical shops is by far the leading retail channel for sunglasses, with department stores the only other channel with notable sales in the category.
The penetration of internet retailing is increasing meanwhile, with small and medium-sized companies increasingly prominent in the online retailing of sunglasses. In particular, these emerging online retailers focus mainly on affordable ranges of sunglasses.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Malaysia with research from Euromonitor's team of in-country analysts.
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If you're in the Sunglasses industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.