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Learn moreAug 2020
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Sunglasses is expected to see positive, but much slower retail volume and current value growth over 2020 as a whole, compared with 2019. The closure of key distribution channels, remote working and learning and heavy restrictions on social gatherings and events seriously dampened the use of and demand for sunglasses from March 2020.
The Malaysia Movement Control Order (MCO) forced major changes in retailing. As in other eyewear categories, the closure of the main distribution channels for sunglasses, optical shops, department stores and apparel and footwear specialist retailers, has seen a move towards e-commerce.
Global players and brands continued to lead sunglasses towards the end of the review period, although the competitive landscape remained highly fragmented, with “others” holding over one half of retail value shares in 2019. Global brands were supported by large selections, high marketing resources and strong distribution networks.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.