Leading transition lenses player, Transitions, unveiled its Transitions XTRActive New Generation – a transition lens designed specifically for wearers who are very light sensitive. The product provides extra dark lenses that offer extra protection against intense bright light.
Retailers such as Seen Eyewear, MOG Eyewear, A Look Eyewear, and Sunglass Hut are continuing to focus on discounts and promotional campaigns to boost sales of sunglasses as they enter the forecast period. Discounts of 30% and 50% are regularly seen amongst optical stores for sunglasses, as retailers respond to heightened consumer price sensitivity and look to generate impulse purchases.
An increasing number of optical eyewear retailers in Malaysia are further segmenting their optical stores and catering to different groups of consumers with brand options from different price ranges. For example, Focus Point Signature carries an entirely different range of sunglasses from its standard outlets, comprised of higher-end luxury eyewear brand ranges such as Gucci Eyewear Collection, a recently unveiled sunglasses range that is featured only at selected outlets such as Focus Point Signature KLCC.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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