Executive Summary

Jul 2019
PROSPECTS
Sales of sunglasses are weather-dependent, but their essential accessory status supports year-round sales

Sales of sunglasses are weather-dependent, and recorded modest growth in 2019 due to an inclement pre-summer season. Bad weather deterred consumers from purchasing sunglasses during the period March to June, when high-end and premium sales are typically made.

Internet retailing takes share from other channels

Whilst sales in the dynamic internet retailing channel are growing strongly, the number of optical shops going into payment default in 2018 (bankruptcy, settlement or liquidation) was up compared with previous year (132 in 2018 vs 119 in 2017). The context of a general slowdown in activity was exacerbated by the yellow vests movement.

Sunglasses continue surfing the fashion accessories wave

Sunglasses are becoming increasingly fashionable, which allows brands to attract new customers in search of affordable luxury fashion. As seen by fashion models wearing sunglasses during shows, their status has evolved from accessory to fashion staple.

COMPETITIVE LANDSCAPE
Sunglasses largely dominated by Italian brands

Italian-designed sunglasses strongly dominate the French market, thanks to Luxottica, Safilo and Marcolin, which held a combined share of two thirds of value sales in 2018. However, Morel, a historical domestic manufacturer of glasses, established in 1880, has been able to evolve and grow as an independent niche brand, selling over 250,000 pairs of sunglasses worldwide per year.

New independent French brand offers bohemian style and urban chic

Tseegan is an independent new brand in sunglasses. This is a French brand which offers luxury sunglasses which are an eclectic combination of bohemian style and urban chic, with a hint of eccentricity.

Safilo unveils a strategy to cope with the rising competition

To combat the creation of EssilorLuxottica and luxury groups regaining control of their eyewear collections, Safilo unveiled its new strategy in 2019. The company underperformed in sunglasses in France in 2017, but saw a slight recovery in 2018.

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Sunglasses in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in France market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in France?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in France - Category analysis

HEADLINES

PROSPECTS

Sales of sunglasses are weather-dependent, but their essential accessory status supports year-round sales
Internet retailing takes share from other channels
Sunglasses continue surfing the fashion accessories wave

COMPETITIVE LANDSCAPE

Sunglasses largely dominated by Italian brands
New independent French brand offers bohemian style and urban chic
Safilo unveils a strategy to cope with the rising competition

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in France - Industry Overview

EXECUTIVE SUMMARY

Growth driven by strong performance of spectacles due to new launches and fashion
Lower reimbursement cap and healthcare reform will affect sales
Luxottica France maintains its lead in a fragmented market
Although optical shops still dominates, internet retailing grows strongly
Stronger growth expected over the forecast period as more people start using contact lenses and wearing glasses as fashion accessories

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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