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Learn moreAug 2020
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The COVID-19 outbreak is expected to have a major negative impact on many non-essential goods, including sunglasses. Concerns about economic slowdown and the uncertain environment are resulting in negative consumer sentiment in terms of future income and increasing unemployment, which is leading to postponed purchases, increasing savings and a redistribution of expenses in 2020.
Every spring/summer season brings stronger demand and new trends for sunglasses, especially in the Swedish market, which can be characterised by its limited number of sunny days, resulting in strong seasonality in sales of these products. In 2020, manufacturers were expecting to see strong demand for athletic, sporty sunglasses, as consumers were heavily engaged in active lifestyles, especially with social distancing in place in the country.
The subscription model in Sweden provides an opportunity for customers to pay monthly instalments for their glasses and to own several pairs at the same time. It is an attractive model for consumers who want to have multiple types of eyewear, but at a limited cost.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.