Sunglasses are set to display a stable increase in retail volume terms over the forecast period for several reasons, including the rising popularity of prescription sunglasses, outdoor activities, and fashion. However, the most important driver remains travel and tourism.
Value drivers found in spectacle frames are also being applied to sunglasses. Foldable sunglasses, such as the options from Ray-Ban, and lightweight options, such as titanium, scratch resistance, polarised lenses, photochromatic lenses and recyclable plastic, drive retail value across the forecast period.
E-commerce is expected to gain share over the forecast period within sunglasses, focusing on price discounts and convenience. Sunglasses has a relatively modest share of its sales through the e-commerce channel, with most consumers wanting to try on sunglasses and compare different styles before buying.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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