Executive Summary

Jul 2019
PROSPECTS
Long hours of sunshine necessitate sunglasses for eye health

Spain has a high number of hours of sunshine per day, and sunny days are spread throughout the year, not just in the summer. Therefore, the usage of sunglasses is popular in the country, and not concentrated in one season.

Fast fashion shapes sales

Despite a rising number of consumers recognising the dangers of UV rays, sunglasses are still mainly perceived as a personal accessory in Spain, rather like a handbag or a pair of earrings. Hence, sales tend to be linked more to fashion trends than to eye health.

Continuing popularity of luxury sunglasses as a status symbol

Despite the fast fashion trend and the rising popularity of cheaper sunglasses amongst younger consumers, high-end luxury brands remain popular amongst many older consumers. This is demonstrated by Ray-Ban remaining the leading brand within sunglasses in value terms in 2018, with Gucci, Chanel, Calvin Klein and other luxury brands falling amongst the top ten.

COMPETITIVE LANDSCAPE
More low-priced brands expected to follow innovative Hawkers

As price becomes increasingly important to consumers, particularly younger consumers, new low-priced brands are set to see rising sales. Play Hawkers recognised the demand for lower-priced sunglasses and sparked a revolution in the category by offering cheaper products.

Companies offering luxury brands continue to lead

As in other European countries, the leaders in sunglasses in 2018 were producers of luxury brands: Luxottica Ibérica, Vision Service Plan Global, De Rigo Vision España and Safilo España. Luxottica remained the clear leader in 2018, and the only player with a double-digit value share, thanks offering a number of iconic brands, including Oakley, Arnette, and the best-selling brand in the country, Ray-Ban.

Threat to growth from counterfeits

Despite the rising popularity of cheaper sunglasses, higher-priced branded products remain important to many older consumers as a status symbol. However, the high prices of luxury sunglasses have resulted in the strong penetration of counterfeit goods.

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Sunglasses in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Spain market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Spain?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Spain - Category analysis

HEADLINES

PROSPECTS

Long hours of sunshine necessitate sunglasses for eye health
Fast fashion shapes sales
Continuing popularity of luxury sunglasses as a status symbol

COMPETITIVE LANDSCAPE

More low-priced brands expected to follow innovative Hawkers
Companies offering luxury brands continue to lead
Threat to growth from counterfeits

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Spain - Industry Overview

EXECUTIVE SUMMARY

All eyewear categories see growth due to increasing vision problems
The growth of cheaper products as consumers value experiences
Due to their expertise, international players maintain their lead
Optical shops maintains its lead, internet retailing rises strongly
Continued growth due to eyesight problems and fashion

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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