Spain has a high number of hours of sunshine per day, and sunny days are spread throughout the year, not just in the summer. Therefore, the usage of sunglasses is popular in the country, and not concentrated in one season.
Despite a rising number of consumers recognising the dangers of UV rays, sunglasses are still mainly perceived as a personal accessory in Spain, rather like a handbag or a pair of earrings. Hence, sales tend to be linked more to fashion trends than to eye health.
Despite the fast fashion trend and the rising popularity of cheaper sunglasses amongst younger consumers, high-end luxury brands remain popular amongst many older consumers. This is demonstrated by Ray-Ban remaining the leading brand within sunglasses in value terms in 2018, with Gucci, Chanel, Calvin Klein and other luxury brands falling amongst the top ten.
As price becomes increasingly important to consumers, particularly younger consumers, new low-priced brands are set to see rising sales. Play Hawkers recognised the demand for lower-priced sunglasses and sparked a revolution in the category by offering cheaper products.
As in other European countries, the leaders in sunglasses in 2018 were producers of luxury brands: Luxottica Ibérica, Vision Service Plan Global, De Rigo Vision España and Safilo España. Luxottica remained the clear leader in 2018, and the only player with a double-digit value share, thanks offering a number of iconic brands, including Oakley, Arnette, and the best-selling brand in the country, Ray-Ban.
Despite the rising popularity of cheaper sunglasses, higher-priced branded products remain important to many older consumers as a status symbol. However, the high prices of luxury sunglasses have resulted in the strong penetration of counterfeit goods.
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This industry report originates from Passport, our sunglasses market research database.