Sunglasses in Italy continued to be impacted in 2019 by the polarisation of demand between luxury and low-priced references, to the cost of mid-priced products. With more and more sunglasses sold at the low end of the price spectrum, value sales are expected to see a steeper decline in the forecast period compared to the review period.
As eye health awareness becomes more prevalent, customers are increasingly interested in high-quality sunglasses that provide the best UV protection. General health awareness in the country has brought about more active lifestyles and, with it, further growth potential for sunglasses suitable for various uses including outdoor activities and sports.
Sales of sunglasses are closely linked to rapidly changing fashion trends. Italian consumers often own multiple pairs to express their style and update their look.
Luxottica Group SpA continued to dominate value sales of sunglasses in Italy in 2018, mainly due to the strength of its Ray-Ban brand. The company continues to benefit from its wide portfolio of owned brands, including Ray-Ban, Oakley, Persol, and Vogue, and licensed brands such as Emporio Armani, Giorgio Armani, Prada, Chanel, Dolce & Gabbana, DKNY, and Bvlgari.
National companies dominate sunglasses in Italy. Guccio Gucci SpA, Safilo Group SpA and Giorgio Armani SpA are among the leading players after Luxottica Group SpA.
Venetian eyewear player Marcolin SpA is an interesting domestic company in terms of its manoeuvres to retain its position in the sunglasses competitive landscape. In 2018, it advanced its position in the rankings and maintained its value share of sunglasses but saw a decrease in value sales amid the generally weaker sales of sunglasses in Italy.
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This industry report originates from Passport, our sunglasses market research database.