Sales of sunglasses are expected to stabilise with only modest growth projected for the forecast period. Consumer purchasing power in Italy is expected to start to gradually recover from 2024, with inflation set to stabilise according to the EU.
Although optical goods stores remain the most important distribution channel for sunglasses, retail e-commerce has already reached a double-digit value share in sunglasses. Online sales soared during the pandemic and many consumers have become familiar with convenience, comfort and value of shopping through e-commerce.
Sustainability is expected to become an increasingly important topic in Italy and also within eyewear over the forecast period. Gen Z and Millennials are particularly sensitive about sustainability issues and eyewear brands will need to take steps to improve their sustainability positioning in order to attract more of these younger consumers.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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