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Learn moreAug 2020
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Sunglasses is expected to be the eyewear category to suffer the strongest current value decline in 2020, seeing the most negative impact from COVID-19 in the year overall. This is because consumers have been able to spend less time outdoors and have been unable to travel to sunny destinations at home or abroad due to the drastic reduction of travel activities and holidays.
Sales of sunglasses are closely linked to rapidly changing fashion trends. Italian consumers often own multiple pairs to express their style and update their look.
Luxottica Group continued to dominate sunglasses in 2019, seeing a rising value share mainly due to the strength of its accessible luxury brand Ray-Ban. A third Ray-Ban monobrand store opened in in Verona in early 2019, boosting the share of this brand in the year.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.