Some consumers are less willing to buy expensive sunglasses online but they are willing to buy more affordable or non-luxury brands in case there are any complications. There has been a trend towards value for money due to widespread economic uncertainty, and therefore lower-priced sunglasses are set to benefit from this depressed economic environment.
Eyewear is not immune to the wider retailing industry’s commitment to improving its environmental footprint, and is encouraging some leading sunglass retailers to implementing various strategies to address consumer concerns. For example, Marchon has launched a carbon renewal process that will allow the company to divert waste from landfill and produce sustainable materials.
In 2021, Lenskart, Asia’s largest omnichannel retailer and manufacturer of eyewear, entered the United Arab Emirates, becoming a leader in digitalising the eyewear industry by offering unprecedented services such as home consultations and trials, and 3D Try-On using AI technology. It has opened its first flagship store in Dubai Festival City and intends to open close to 200 stores in the Middle East by 2025.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses. Photo-chromic lenses and clip-ons are excluded.See All of Our Definitions
This report originates from Passport, our Sunglasses research and analysis database.
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