Chinese consumers are less likely than consumers in other markets to wear sunglasses as part of daily routines or to engage in outdoor activities that require sunglasses, which means that the penetration rate is extremely low when compared to the size of the local population. In addition, when faced with the choice of accessories to protect themselves from the sun, Chinese consumers are more likely to choose hats and masks at the expense of sunglasses.
While traditional sunglasses tend to focus on the classic all-black design and often feature circle or square lenses, Chinese consumers are increasingly looking for individuality and distinction, and appreciate a wider range of colours and shapes from which to choose. For example, one of the most popular brands in China, Gentle Monster, has launched a large range of coloured shades, including bright colours such as green and yellow, which have been well-received by the fashion industry and consumers.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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