Sunglasses saw a sharp drop in sales in Q1 2020, when the Chinese government introduced a strict national lockdown and bricks-and-mortar stores all witnessed shutdowns to different degrees. Starting from April 2020, sunglasses started to pick up when travel restrictions and lockdowns were lifted, and consumers started to plan outings and travel ahead of the upcoming summer season.
E-commerce gained traction during COVID-19, when department stores and optical shops were closed. Even though COVID-19 is controlled relatively well in China and its impact on demand has been fairly limited, e-commerce penetration is getting deeper as consumers are used to shopping online and like the fast delivery service and wide range of products on offer.
The global brand owner EssilorLuxottica SA further enhanced its leading position in sunglasses in China in 2020, largely due to the good performance of acquired brands Bolon and Molsion. Both brands recorded impressive growth in China in 2020 through new store openings and aggressive marketing activities.
Luxury brands saw an unexpected dynamic performance locally in 2020, as travel restrictions and the lockdown of duty free channels caused spending repatriation to domestic stores. This also boosted sales of luxury sunglasses, especially those from well-known parent brands, such as Gucci, Dior and Chanel.
Clip-on sunglasses are a pair of lenses with different levels of UV protection and special coatings that can be clipped on normal glasses and protect one’s eyes from sunlight. Clip-on sunglasses are becoming increasingly popular in China, as they are convenient to use and usually come in more affordable prices compared with prescription sunglasses.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sunglasses research and analysis database.
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