Sunglasses was the eyewear category most adversely affected by the pandemic in 2020. Travel restrictions, working from home and restrictions on social events negatively impacted demand in Romania.
Sunglasses sales tend to be highly dependent on travel and fashion trends. With travel bans in place due to the COVID-19 outbreak, this has been negatively affecting the category.
Sunglasses sales are expected to return to pre-crisis levels in 2021 and even exceed them, with the performance boosted by people developing greater awareness and concerns about health and hygiene in the due to COVID-19. Romanians are more conscious of the fact that the eyes can be an area of transmission for the virus.
E-commerce is expected to continue to grow over the forecast period, with more players entering the channel. Its share of sunglasses doubled in 2020 as many more Romanians shopped online given the closure of brick-and-mortar optical shops and the lower risk of viral transmission.
Aligning with other fashion trends, social media influencers and public figures play a very important role in Romania in terms of leading market opinion and trends. Since sunglasses are fashion items, sunglasses trends are also often shaped and led by these factors.
Private label holds a strong share in sunglasses in Romania and it is likely that the future growth of private label will be positively impacted by the economic situation caused by COVID-19 and the measures implemented to try and contain it. The overall share is comprised of small, independent private label lines, as well as high street fashion stores and sportswear brands.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sunglasses research and analysis database.
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