Executive Summary

Jul 2019
PROSPECTS
Changing fashion trends remain a major influence over sales of sunglasses

Continuously changing fashion trends are a major driver of sales in sunglasses as many consumers seek to change their sunglasses as soon as they are perceived to be out of style. This is because sunglasses are increasingly being worn for cosmetic reasons, rather than merely to protect one’s vision from bright light.

Technological advancement underlines sunglasses’ core function as eye protection

Romanians are starting to invest more in their sunglasses and this is for reasons of practicality as much as for reasons of style and fashion. Consumers are changing their sunglasses more often to ensure that they are up-to-date with latest advances in lens technology and that they have the last word in eye protection.

Luxury brands set to be the big winners

Consumer demand for luxury sunglasses is growing in Romania and this trend is likely to remain in effect throughout the forecast period. According to sources from Kering Romania, consumers tend not to pay that much attention to price when purchasing luxury sunglasses.

COMPETITIVE LANDSCAPE
Luxottica remains the leader in sunglasses

Luxottica Romania retained its outright lead in sunglasses in 2018, maintaining an impressive lead over its closest rivals Safilo, FF Group and De Rigo due to its numerous advantages. Luxottica offers an extensive portfolio including very popular brands Ray-Ban, Oakley, Ralph Lauren, Prada, Dolce & Gabbana, Burberry, Armani and DKNY, among others.

Safilo gains value share to pull ahead of FF Group and secure second position

Safilo Group SpA generated strong sales growth in 2018 as it underlined its status as the second leading player in sunglasses in Romania. The company offers the Safilo, Gucci and Dior brands, all of which benefit from a strong distribution presence throughout the country.

Social media to become an increasingly important aspect of sunglasses marketing

Social media continues to become a more important influence on the purchasing habits of Romanian consumers, to the point that it is increasingly dictating consumption trends. For instance, Lensa.

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Sunglasses in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Romania market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Romania?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Romania - Category analysis

HEADLINES

PROSPECTS

Changing fashion trends remain a major influence over sales of sunglasses
Technological advancement underlines sunglasses’ core function as eye protection
Luxury brands set to be the big winners

COMPETITIVE LANDSCAPE

Luxottica remains the leader in sunglasses
Safilo gains value share to pull ahead of FF Group and secure second position
Social media to become an increasingly important aspect of sunglasses marketing

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising incomes drive growth as demographic trends point to a bright future
Fashion trends becoming more influential
Essilor-Luxottica merger creates the new leading player in eyewear
Internet retailing registers dynamic growth despite dominance of optical shops
A strong performance anticipated for eyewear over the forecast period

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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