Continuously changing fashion trends are a major driver of sales in sunglasses as many consumers seek to change their sunglasses as soon as they are perceived to be out of style. This is because sunglasses are increasingly being worn for cosmetic reasons, rather than merely to protect one’s vision from bright light.
Romanians are starting to invest more in their sunglasses and this is for reasons of practicality as much as for reasons of style and fashion. Consumers are changing their sunglasses more often to ensure that they are up-to-date with latest advances in lens technology and that they have the last word in eye protection.
Consumer demand for luxury sunglasses is growing in Romania and this trend is likely to remain in effect throughout the forecast period. According to sources from Kering Romania, consumers tend not to pay that much attention to price when purchasing luxury sunglasses.
Luxottica Romania retained its outright lead in sunglasses in 2018, maintaining an impressive lead over its closest rivals Safilo, FF Group and De Rigo due to its numerous advantages. Luxottica offers an extensive portfolio including very popular brands Ray-Ban, Oakley, Ralph Lauren, Prada, Dolce & Gabbana, Burberry, Armani and DKNY, among others.
Safilo Group SpA generated strong sales growth in 2018 as it underlined its status as the second leading player in sunglasses in Romania. The company offers the Safilo, Gucci and Dior brands, all of which benefit from a strong distribution presence throughout the country.
Social media continues to become a more important influence on the purchasing habits of Romanian consumers, to the point that it is increasingly dictating consumption trends. For instance, Lensa.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Romania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our sunglasses market research database.