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Learn moreAug 2020
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In Romania, sunglasses are primarily purchased as items to help complete the wearer’s image and for their stylishness, with less attention paid to the quality of the sunglasses and their effectiveness in protecting the eyes from UV rays. Such purchasing criteria create good grounds for strong consumer demand for unbranded Chinese sunglasses or brand imitations widely sold at outdoor markets and in street kiosks.
Sunglasses sales tend to be highly dependent on travel and fashion trends. With travel bans in place due to the COVID-19 outbreak, this has been negatively affecting the category.
Although sunglasses is expected to see the strongest sales declines in eyewear during 2020, it is expected that this downward trend will only be temporary. Sunglasses sales are expected to rebound in 2021 and continue recording positive growth in the long term as people will develop greater awareness and concerns about health and hygiene in the future due to COVID-19.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.