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Country Report

Sunglasses in

Sunglasses in Romania

13 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fashion and health the two key trends

Sunglasses has continued to witness double-digit current value growth in 2018 with this being supported by two key factors. Firstly, consumers in Romania are becoming increasingly fashion conscious, with this being supported by strong growth in wages.

Optical shops leads distribution but internet retailing wins share

Optical shops remains the dominant distribution channel for sunglasses in Romania, but it has continued to lose share to internet retailing in 2018. Concerns over the authenticity of branded sunglasses has previously curtailed online sales, but with a number of optical shops now taking an omni-channel approach these concerns are being allayed.

Social media playing key role in sunglasses

The growing influence of social media sites such as Facebook and Instagram is increasingly feeding into sunglasses. On one hand consumers are becoming increasingly image conscious thanks to the growing selfie culture, with this creating demand for the latest fashions in sunglasses as well as for luxury brands.

COMPETITIVE LANDSCAPE

Safilo takes the lead despite losing share

Safilo Group SpA took over the lead from Luxottica Group SpA in sunglasses in 2017. Safilo offers the Safilo, Gucci and Dior brands while Luxottica offers Ray-Ban, Oakley and Ralph Lauren, with both companies enjoying a strong distribution presence in Romania.

Dolce & Gabbana and Silhouette see strong performance

Dolce & Gabbana and Silhouette saw the biggest increases in value share within sunglasses in 2017. Silhouette benefitted from the growing popularity of its minimalist approach to fashionable eyewear, including sunglasses.

Fast-fashion retailers see growth

While designer fashion labels dominated the competitive landscape within sunglasses in 2017, fast-fashion retailer Hennes & Mauritz (H&M) continued to record double-digit growth in current value terms. Despite improvements in disposable income, and the economy in general, many consumers in Romania remain price conscious.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Do spectacle frames create more sales than spectacle lenses in Romania?
Which type of spectacles do we spend more on – men’s, women’s or children’s?
How are independent opticians coping with the emergence of health and beauty multiples?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

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Sunglasses in Romania - Category analysis

HEADLINES

PROSPECTS

Fashion and health the two key trends

Optical shops leads distribution but internet retailing wins share

Social media playing key role in sunglasses

COMPETITIVE LANDSCAPE

Safilo takes the lead despite losing share

Dolce & Gabbana and Silhouette see strong performance

Fast-fashion retailers see growth

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023

Eyewear in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising income drives growth while demographics point to bright future

Focus on eye health key to development

Large merger set to influence competitive landscape

Internet retailing seeing dynamic growth for eyewear

Eyewear set to continue its strong performance

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sunglasses in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fashion and health the two key trends

Optical shops leads distribution but internet retailing wins share

Social media playing key role in sunglasses

COMPETITIVE LANDSCAPE

Safilo takes the lead despite losing share

Dolce & Gabbana and Silhouette see strong performance

Fast-fashion retailers see growth

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Overview

The Sunglasses in Romania market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Sunglasses in Romania - Category analysis

HEADLINES

PROSPECTS

Fashion and health the two key trends

Optical shops leads distribution but internet retailing wins share

Social media playing key role in sunglasses

COMPETITIVE LANDSCAPE

Safilo takes the lead despite losing share

Dolce & Gabbana and Silhouette see strong performance

Fast-fashion retailers see growth

CATEGORY DATA

Eyewear in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising income drives growth while demographics point to bright future

Focus on eye health key to development

Large merger set to influence competitive landscape

Internet retailing seeing dynamic growth for eyewear

Eyewear set to continue its strong performance

MARKET DATA

DEFINITIONS

SOURCES

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