Sunglasses is expected to record a positive performance over the forecast period in both volume and value terms. Following the lifting of COVID-19 restrictions, consumers can spend more time outside the home, as well as travelling abroad, increasing demand.
Taking into consideration the economic situation and the high inflation rates, unlike spectacles, it is expected that Romanians with low to medium incomes will turn to cheaper sunglasses across the forecast period. These will be chosen in favour of luxury brands until the economic situation is more stable.
Social media will play an important role in the performance of sunglasses over the forecast period. Eyewear companies have started to collaborate with influencers in order to have a higher reach.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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