Executive Summary

Jul 2019
PROSPECTS
Fashion and function continue to drive growth in sunglasses

Sunglasses recorded strong growth again in 2019 as an increasing concern for eye health among consumers continued to lift demand for protective eyewear. As consumers in the US spend more time outdoors in line with the global health and wellness trend, they are becoming increasingly aware of the harmful effects of the sun’s UV rays, thus finding both safety and comfort in wearing sunglasses more often.

Styles get larger and sportier

While the small sunglasses popularised by cultural influencers like Kendall Jenner were the prevailing trend in 2018, 2019 saw the return of larger and sportier sunglasses styles. As a result of both the rapidly changing nature of fashion trends and consumers’ increasing prioritisation of health and wellness, consumers largely returned to styles that not only enabled them to participate in a range of outdoor activities, but also those that protected their eyes far better than the small sunglasses popular in the previous year.

Internet retailing grows but store-based retailers still dominate

Internet retailing continued to be the fastest-growing channel for sunglasses in 2019 as both pure-play internet retailers and, primarily, store-based retailers expanded the number of sunglasses offered for sale online. The growing prevalence of internet retailers offering free returns helped to further drive this growth, as free returns enable consumers to try on sunglasses purchased online without committing to purchasing them.

COMPETITIVE LANDSCAPE
Independent brands gaining a foothold

While eyewear giants Luxottica, Essilor, Safilo and Vision Service Plan Global continue to account for the lion’s share of sunglasses sales in the US thanks to their wide portfolios of both owned and licensed brands, a number of emerging speciality brands are establishing a foothold in the category, especially among millennials and other affluent young consumers. Independent sunglasses brands, including San Francisco-based Westward Leaning, New Orleans-based Krewe and Los Angeles-based Garrett Leight, all of which were established in the last few years, have been enjoying critical acclaim from local fashion media.

Companies shift licensing model

As fashion brands continue to seek new strategies to improve both sales and margins, many are slowly moving away from the licensing model that has long dominated the eyewear industry. In 2014, French luxury group Kering SA made headlines for the establishment of its own Kering Eyewear group to bring the design, manufacture and distribution of its eyewear brands in-house.

Sunglasses leader Luxottica completes merger with Essilor

With its strong portfolio of prominent owned and licensed brands, Luxottica US Holdings Corp continued to lead sunglasses in 2018. In addition to high sales from its two largest owned brands, Ray-Ban and Oakley, which continued to be the two best-selling brands in the US market, Luxottica benefitted from the support of its other businesses, including its EyeMed Vision Care insurance and its large retail network under brands including Sunglass Hut.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in USA market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in USA?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in the US - Category analysis

HEADLINES

PROSPECTS

Fashion and function continue to drive growth in sunglasses
Styles get larger and sportier
Internet retailing grows but store-based retailers still dominate

COMPETITIVE LANDSCAPE

Independent brands gaining a foothold
Companies shift licensing model
Sunglasses leader Luxottica completes merger with Essilor

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 9 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 10 Distribution of Sunglasses by Format: % Value 2014-2019

Eyewear in the US - Industry Overview

EXECUTIVE SUMMARY

Eyewear continues to enjoy sales growth
Prevalence of digital eye strain spurs product innovation
Global leaders benefit from brand recognition in a consolidated market
Optical shops dominate despite internet retailing growth
Eyewear expected to continue growing as trends gain traction

MARKET DATA

Table 11 Sales of Eyewear by Category: Volume 2014-2019
Table 12 Sales of Eyewear by Category: Value 2014-2019
Table 13 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 14 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Eyewear: % Value 2014-2018
Table 16 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 17 Distribution of Eyewear by Format: % Value 2014-2019
Table 18 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 19 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 20 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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