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Learn moreAug 2020
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Prior to the emergence of COVID-19, the development of the sunglasses category was increasingly being influenced by the growing role sunglasses as fashion accessories for younger consumers. However, measures to limit the spread of the pandemic have placed significant obstacles in the path of this trend.
Optical shops remains the key retailing channel in sunglasses. However, restrictions on the operations of physical stores and enforced home seclusion due to COVID-19 have strengthened the expansion of online activity in the category.
Luxottica continues to dominate sunglasses in Singapore, with its position supported by the increasing penetration of mono-brand stores for Ray-Ban and Oakley, alongside its expanding Sunglass Hut and Spectacle Hut retail concepts. Ray-Ban is also a must-have, bread and butter brand for most other optical shops, usually positioned at the end of the store to draw consumers in.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.