In line with global trends, sunglasses in South Africa was heavily impacted by the COVID-19 outbreak in 2020. Sales have continued to decline in volume terms in 2021, as the government has placed restrictions on travel and social gatherings amidst a third wave of the pandemic.
A challenging economy, coupled with rising unemployment, has placed high levels of uncertainty on consumers in 2021. As a result, the majority of consumer purchasing decisions are driven by affordability and necessity.
Optical shops continues to be the most popular channel in terms of the distribution of sunglasses in South Africa. However, innovations such as online virtual try-on technology may start to boost online sales as consumers can try on products, consult with other people and match products with chosen outfits in the comfort of their own homes.
Demand for sunglasses has been low in Q1 and Q2 2021. Progress in terms of vaccination roll-out will contribute to growth in this category as this will encourage more travel and outdoor activity.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sunglasses research and analysis database.
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