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Sunglasses saw better growth than constant lenses and solutions and spectacles in the review period until 2019, but with the emergence of COVID-19 in 2020, this is set to change. A steeper decline is expected for sunglasses in 2020 as a whole than the other categories, due to their discretionary nature.
Before the COVID-19 crisis, sunglasses was witnessing growing demand for prescription lenses which also provide a corrective or functional solution, in addition to sunlight protection. Whilst previously consumers would choose a separate pair of sunglasses, more Dutch people were opting for prescription sunglasses and searching for greater eye health protection and convenience.
Luxottica Nederland continued to lead sunglasses in value terms in 2019, thanks to owning top-selling brands such as Ray-Ban, as well as holding the licenses for a wide range of luxury brands, including Emporio Armani, Dolce & Gabbana, Chanel and Versace. Ray-Ban continues to register high support in terms of advertising and promotion, including sales through a network of flagship stores and the introduction of new models, some of which are only available online.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Netherlands with research from Euromonitor's team of in-country analysts.
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If you're in the Sunglasses industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.