Current value growth in sunglasses in 2019 was stronger than in the previous year. This was partly driven by more days and hours of sunshine, in addition to the expansion of the consumer base.
Sunglasses performed well in 2019, and is expected to continue to see strong current value growth over the forecast period. The category benefited greatly from consumers’ interest in fashion and luxury products, stimulated by social media and fashion influencers.
Although optical shops continued to lead the distribution of sunglasses in 2019, the distribution landscape is much more diverse in sunglasses than in contact lenses and solutions or spectacles. This is because not all sunglasses need a prescription.
Luxottica Nederland remained the leading player in sunglasses in value terms in 2018. It offers a wide range of luxury brands, including Emporio Armani, Dolce & Gabbana, Chanel and Versace.
The leading players in sunglasses in the Netherlands are companies which hold license agreements with well-known fashion brands. These companies have benefited from growing consumer interest in luxury products.
Emerging retailers such as Ace & Tate are challenging larger manufacturers by offering quality hand-made sunglasses frames with prescription lenses for EUR98. It can do this by offering frames which are designed from scratch by its in-house design team in Amsterdam.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Netherlands with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our sunglasses market research database.