Executive Summary

Apr 2019
PROSPECTS
Luxury brands still the UK’s favourites but sunglasses starting to fragment with the rise of Gucci

Although Luxottica’s portfolio of designer brands still clearly leads sunglasses, thanks to the rise of Kering Eyewear’s Gucci as well as the large share held by private label sunglasses could become increasingly fragmented in the coming years. Gucci parted ways with its former licensor Safilo in 2017 to re-establish creative control of its glasses arm.

Cheaper online pure players and private label take advantage of sunglasses trends

Private label holds a strong share in sunglasses in the UK and its sales continue to grow consistently year-on-year. This growth is increasingly bolstered by the strong presence of online pure players like ASOS and Boohoo-owned Nasty Gal in sunglasses with a unit price that averages about GBP10 and designs that are often very close to the popular designer versions that retail for 30 times the price.

Flat growth at low end of the rankings as smaller luxury brands struggle to innovate

At the lower end of the rankings are other luxury names – Tom Ford (Marcolin), along with Elle and Esprit (licensed by Charmant), hold very small brand shares and are struggling to mimic the success of other premium and luxury names. Gucci’s success lies in the creative, sellable genius of creative director Alessandro Michele, while Chanel and Louis Vuitton and other LVMH brands – despite being licensed by Luxottica – are bolstered by the hype surrounding the brand names thanks to popular designers like the late Karl Lagerfeld and Virgil Abloh.

COMPETITIVE LANDSCAPE
Independent optical stores consolidating as larger firms snap them up

Independent opticians in the UK are being acquired by larger firms as private equity groups see the value in investing in the eyewear industry. Large groups target small, independent optical shops, often family-run, which are likely to be coming to the end of their careers.

Online sales growing as sunglasses become fashion staple on social media

The proportion of sunglasses sales via online channels is growing consistently, in line with the rest of the fashion industry. Key lifestyle trends driving sunglasses include wider awareness of the dangers of sunlight on the eyes and the delicate skin around the eyes, which has boosted sales of premium eyewear online and in-store.

Private label must remain agile in the face of Luxottica-Essilor merger

Private label sunglasses are still key to the longevity and growth of the sunglasses category in the UK, and they continue to hold a large sales share. The overall share is comprised of small, independent private label lines as well as high street fashion stores and sportswear brands.

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Sunglasses in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in United Kingdom market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in United Kingdom?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Luxury brands still the UK’s favourites but sunglasses starting to fragment with the rise of Gucci
Cheaper online pure players and private label take advantage of sunglasses trends
Flat growth at low end of the rankings as smaller luxury brands struggle to innovate

COMPETITIVE LANDSCAPE

Independent optical stores consolidating as larger firms snap them up
Online sales growing as sunglasses become fashion staple on social media
Private label must remain agile in the face of Luxottica-Essilor merger

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Outlook for the UK eyewear market remains positive
Premiumisation in all eyewear categories drives growth
UK eyewear market undergoes further concentration in 2019
Internet retailing share in UK eyewear is growing but limited
The UK eyewear industry is expected to record strong growth over the forecast period

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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