For many consumers in Taiwan, sunglasses are no longer used for their original purpose of protecting their eyes from harmful UV rays, but instead will be selected and worn for their stylish design, as a personal fashion accessory. With large numbers of Taiwanese wearing sunglass for beauty or aesthetic purposes, they are happy to buy non-prescription sunglasses, concentrating on the design, and will not care if the lenses in the sunglasses do not match their eye condition.
Sunglasses is considered an important product to take away on vacation for both beauty or fashion purposes as well as for protecting the eyes. Fast fashion brands such as H&M offer sunglass specially designed for use on vacation.
Online retailers continued to record strong growth in sunglasses in Taiwan, with this channel’s share of value sales almost doubling over the review period. Internet retailing boasts a wide offer and attractive prices, but also offers convenience to time-pressed consumers.
Since Kering took the decision to cancel its contract with Safilo in 2017 and bring the production of the leading Gucci sunglasses brand back in house it has been the leading player in sunglasses in Taiwan. With the Gucci brand recording further growth in 2018, Kering consolidated its lead at the head of the rankings in sunglasses.
Fashion trends can be heavily influential in the purchasing decisions to buy sunglasses. Many consumers are swayed by key opinion leaders, fashion magazines and social media, rather than being loyal to a particular brand.
Tax-free shopping at airports and on planes is proving an increasing threat to luxury brands. Not only do the products sold in these locations undercut the prices charged in regular retail channels, but the cut-price sales of these products can also damage the image of a luxury brand – if a product is being sold at discounted prices, then it can call into question a product’s viability as a luxury product.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.