Luxury sunglasses will continue to gain popularity in Taiwan, as they offer an affordable option for consumers who are seeking luxury items as status symbol. Moreover, luxury sunglasses are an accessible item for individuals who want to indulge in luxury fashion, which can be easily displayed.
Co-branding and celebrity endorsements are powerful marketing tactics that can effectively increase sales of sunglasses. These tactics are particularly effective in the highly-competitive sunglasses category, where brands are able to generate a "buzz" and create a distinct identity for themselves.
The demand for sunglasses is being fuelled not just by fashion and style choices, but also by growing recognition of protecting one's eyes against harmful UV radiation. This is more notable in Taiwan where eye disease prevention is becoming increasingly popular.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!