Executive Summary

Aug 2019
PROSPECTS
Fashion is key in sunglasses, driven by celebrities and influencers

For many consumers in Taiwan, sunglasses are no longer used for their original purpose of protecting their eyes from harmful UV rays, but instead will be selected and worn for their stylish design, as a personal fashion accessory. With large numbers of Taiwanese wearing sunglass for beauty or aesthetic purposes, they are happy to buy non-prescription sunglasses, concentrating on the design, and will not care if the lenses in the sunglasses do not match their eye condition.

Travel and outdoor activities boosting demand for sunglasses

Sunglasses is considered an important product to take away on vacation for both beauty or fashion purposes as well as for protecting the eyes. Fast fashion brands such as H&M offer sunglass specially designed for use on vacation.

Internet retailing continues gaining share, but health and beauty specialist retailers still dominate

Online retailers continued to record strong growth in sunglasses in Taiwan, with this channel’s share of value sales almost doubling over the review period. Internet retailing boasts a wide offer and attractive prices, but also offers convenience to time-pressed consumers.

COMPETITIVE LANDSCAPE
Gucci continues growing to consolidate Kering’s lead in sunglasses

Since Kering took the decision to cancel its contract with Safilo in 2017 and bring the production of the leading Gucci sunglasses brand back in house it has been the leading player in sunglasses in Taiwan. With the Gucci brand recording further growth in 2018, Kering consolidated its lead at the head of the rankings in sunglasses.

Consumers easily swayed by fashion and influencers

Fashion trends can be heavily influential in the purchasing decisions to buy sunglasses. Many consumers are swayed by key opinion leaders, fashion magazines and social media, rather than being loyal to a particular brand.

Travel retail a threat to luxury brands

Tax-free shopping at airports and on planes is proving an increasing threat to luxury brands. Not only do the products sold in these locations undercut the prices charged in regular retail channels, but the cut-price sales of these products can also damage the image of a luxury brand – if a product is being sold at discounted prices, then it can call into question a product’s viability as a luxury product.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Taiwan market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Taiwan?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Taiwan - Category analysis

HEADLINES

PROSPECTS

Fashion is key in sunglasses, driven by celebrities and influencers
Travel and outdoor activities boosting demand for sunglasses
Internet retailing continues gaining share, but health and beauty specialist retailers still dominate

COMPETITIVE LANDSCAPE

Gucci continues growing to consolidate Kering’s lead in sunglasses
Consumers easily swayed by fashion and influencers
Travel retail a threat to luxury brands

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Eyewear benefits from fashion trends and wider product choice
Contact lenses see most dynamic growth, thanks to innovation
Johnson & Johnson continues to lead but is losing share to players like Ginko
Consumers look for value and convenience in purchases of eyewear
Eyewear will continue to grow, driven by contact lenses

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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