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Learn moreAug 2020
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Sunglasses is seeing declines due to the combined impacts of COVID-19. Sunglasses is seen as a secondary product, with spikes in sales typically recorded during summer when people are going on holiday.
As noted across other eyewear categories, fashion remains a very strong driver in Taiwan, with consumers heavily influenced by the latest style trends. This is emphasised by high-end brands such as Gucci (from Kering SA), Ray-Ban (from Luxottica Group SpA) and Christian Dior (from Luxasia Taiwan Co Ltd) being the most popular brands in the country.
Kering SA maintained its lead place in 2019, thanks to the success of its top Gucci brand, and holding a strong lead on its competitors. This is thanks to Gucci being an iconic luxury fashion label, which appeals directly to fashion-conscious Taiwanese consumers.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.