Sunglasses

Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous…

After high double-digit declines in 2022, demand for sunglasses is improving in 2023 but will struggle to return to pre-pandemic levels over the year. With the end of China’s “zero-Covid” policy, both supply chains and sales activity for sunglasses…

Demand for sunglasses continues to grow in 2023, with both value and volume growth higher than 2022 levels. Sunglasses was the most negatively impacted category within eyewear during the pandemic as consumers tightened their spending and were…

Ray-Ban, Rusty, Oakley and Vulk are set to remain the leading brands in sunglasses in Argentina in value sales terms in 2023. Among these top four players, the Luxottica-owned Ray-Ban and Oakley have been hardest hit by import restrictions recently…

After a very positive 2022 during which saw sunglasses recorded double-digit growth in value and volume terms, 2023 is set to be a more complex year for the category. The dynamic growth seen in 2022 was linked to the category’s ongoing recovery after…

Sunglasses in India is experiencing double digit growth in 2023, attributed to the complete, post-pandemic recovery of travel and mobility within the country. Indeed, in 2023, consumers are engaging in more travel activities, resulting in a notable…

When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

Sunglasses declined in 2020, when COVID-19 led to less socialising, home seclusion and a lack of travelling. However, sales increased significantly in 2021 due to pent-up demand, the shift from services to goods, and the return of international…

Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…

The eyewear category of sunglasses is recording dynamic sales growth in 2023 following the lifting of various COVID-19 travel restrictions, leading to the resumption of travel and leisure activities. Consumers in Japan are enjoying greater time…

The economic uncertainty in the country results in consumers showing a more conservative and reluctant approach, and this is Impacting spending behaviour in sunglasses. Turkish consumers are trying to save money and are actively choosing to limit the…

As COVID-19 restrictions have lifted in South Korea and consumers are returning to their daily routines, demand for sunglasses has recovered in 2023, with the category also recording a third consecutive year of double-digit current value growth.…

Demand for sunglasses in Thailand continues to recover in 2023, with the category recording another year of double-digit retail volume and value growth. The primary factor contributing to this impressive performance is the resumption of domestic and…

Innovations within the eyewear industry, such as the integration of technology into sunglasses, are having a significant influence on consumer demand in the Philippines. Leading brands such as Ray-Ban are leading the charge, crafting sunglasses with…

In 2023, sunglasses sees robust growth as consumer spending has rebounded to pre-pandemic levels. The recovery of travel and tourism play a vital role in driving sunglasses sales, as Canadians have resumed international travel following the easing of…

In contrast to the highly impressive performance in 2022, sunglasses in France is set to see less impressive though still-solid volume and current value sales growth throughout 2023. The anticipated heatwave – typically a boon for sunglasses sales,…

Sunglasses performed well in 2022, with growth driven by the opening of foodservice, the return of holidays and the general good weather in The Netherlands in the year. With over 2.233 hours of sunshine in 2022, the country experienced a record year,…

Demand for sunglasses is on the rise in 2023 as COVID-19 restrictions are now relaxed and people venture outdoors more frequently, whether for socializing or exercising. The return of international travel patterns has been a key driver as most…