Sunglasses

Safilo Group SpA faces a growing risk of being squeezed between the scale of its newly merged key rival EssilorLuxottica and fashion houses who may seek a greater share of booming demand for eyewear through direct control of their brands. To counter ...

Despite the decline in average unit price, sunglasses is set to register value growth at constant 2018 prices over the forecast period, with growth supported by an increase in volume sales. This performance is expected to be driven primarily by ...

Growing numbers of consumers in South Korea are enjoying outdoor activities and are starting to gain awareness of the need to use the correct sunglasses for each occasion. Cycling, golfing, and winter sports all require different types of products ...

Sunglasses witnessed decline in both volume and value terms due to reduced frequency of buying heritage brands by residents and tourists alike, amidst the challenges presented by the global and local economy and slow recovery within the category. The...

Sunglasses in the UK is essentially brand driven as UK consumers generally opt for traditional styles and colours. Luxury brands enjoy the strongest popularity amongst all brands and have remained at the top of the rankings for years. UK consumers’ ...

Sunglasses in France saw a negligible decline in current value terms in 2018. Although the category is driven by and dominated by leading groups such as Luxottica France and Safilo France, it is increasingly challenged by smaller players offering ...

Sunglasses have long ceased to be treated as a medical product. Currently they are a must-have element of every fashionable person's wardrobe, and not only during the summer. The offer in optical shops depends on fashion trends, as customers often ...

Amongst eyewear categories, sunglasses displays the highest growth and potential going forward; however, this could depend on the development of its unit prices, which increased steadily over the review period and contributed to the good value growth...

Strong degree of price competition is constantly used as marketing strategy by sunglasses brands to attract customers. In Malaysia, brands such as Ray-Ban, Oakley, Emporio Armani and Prada constantly participated in discounts to attract customers. ...

The Brazilian economy is projected to gradually build on the post-crisis period with faster growth rates during the next few years, which will tend to see greater consumer expenditure on non-essential – and more high-end – purchases. After declines ...

Sales of sunglasses are performing relatively well thanks to internet retailing platforms. Although Swiss consumers are only just starting to purchase spectacles online, their propensity to shop for sunglasses online is far higher. As sunglasses are ...

In 2018, sunglasses continued to record notable value growth in Germany, but at a lower rate compared to the review period. Whilst sales of sunglasses can vary depending on the weather conditions, it is noticeable that consumers are increasingly ...

Over the forecast period, there is expected to be growing demand for sunglasses. The category is likely to be supported by a group of consumers with lifestyle trends inclining towards sports and outdoor activities. The product requirements could even...

Sunglasses recorded single-digit growth in retail current value terms in 2018. With the healthy outlook for the US economy, consumers are willing to spend more on sunglasses. Thus, mid-range to high-end sunglasses performed well in 2018, partially ...

In 2018, sunglasses posted growth due to a gradual increase in the level of acceptance among consumers, who increasingly demanded sunglasses as a fashion item. In Japan, wearing sunglasses is not as culturally accepted as compared to in Western ...

Sunglasses in Indonesia are mostly purchased by young adults. There are plenty of counterfeit sunglasses available in the country at very cheap prices, so young adults, perhaps students, with limited income, are usually the buyers. High-end ...

Sunglasses posted healthy growth in 2017-2018 driven by launches of newer models and fashion trends. The key consumers for sunglasses are females, as women are more interested in fashion and design. However, men are also increasingly interested in ...

Hong Kong witnessed a recovery in the retail economy in 2017 and 2018 with the return of mainland Chinese tourists. The surge is expected to increase further and boost consumer confidence, encouraging expenditure on discretionary items such as ...

The increasing base of fashion-conscious Chinese millennials (post-1980s and post-1990s generation) are the “superconsumers” within personal accessories and eyewear; they number over 400 million and account for almost 30% of the nation’s population. ...

Sunglasses transitioned to a necessary fashion accessory with changing consumer perceptions and changed from a utility item to a style statement. One of the primary factors for this trend was the increasing influence of western culture. Previously, ...