Sunglasses

For many consumers in Taiwan, sunglasses are no longer used for their original purpose of protecting their eyes from harmful UV rays, but instead will be selected and worn for their stylish design, as a personal fashion accessory. With large numbers ...

Significant numbers of consumers buying sunglasses in Germany are mainly driven by fashion reasons, as people, especially youngsters, perceive sunglasses as a fashionable accessory rather than an item that protects their eyes from harmful UV light. ...

Sunglasses is a largely underdeveloped category in Japan compared with Western markets, largely due to the fact that it has a negative image with many consumers. Some people associate sunglasses with the Yakuza (the Japanese mafia) or with young ...

A new product subcategory namely smart sunglasses is projected to gain importance in the coming years. These sunglasses are projected to offer several features such as Bluetooth connectivity, headphones with mic fitted within the product that will ...

Sales of sunglasses in Poland are constantly rising at a healthy rate, in terms of both volume and value. More and more customers are looking for branded products, with effective filters protecting the eyes. With consumers seeing rising disposable ...

The athleisure trend is still on the rise globally and in Singapore, with no signs of slowing down. The trend blurs the line between sportswear and fashion, with more brands launching sports collections for sunglasses to embrace this trend. The ...

While in many countries sales of sunglasses are weather dependent, it is sunny almost all year round in the United Arab Emirates, which means that sunglasses are considered a must for most people due to the United Arab Emirates lifestyle. Increasing ...

Legitimate sales of designer sunglasses remain under strong pressure from counterfeit sunglasses, which are still widely available from street markets throughout Malaysia. The brands most commonly counterfeited include Ray-Ban, Dior, Oakley and ...

Retail sales of sunglasses continued to record a modest performance in 2019. An exceptionally dry and hot summer in Sweden helped secure a boost in volume sales compared with the preceding year, as most consumers were informed about the dangers of ...

Current value growth in sunglasses in 2019 was stronger than in the previous year. This was partly driven by more days and hours of sunshine, in addition to the expansion of the consumer base. For instance, more Dutch parents are showing interest in ...

Continuously changing fashion trends are a major driver of sales in sunglasses as many consumers seek to change their sunglasses as soon as they are perceived to be out of style. This is because sunglasses are increasingly being worn for cosmetic ...

Sunglasses continued to record stable but unimpressive retail volume growth in 2019, with actual sales almost stagnant. The dichotomy of the South African economy means that only a low proportion of affluent consumers can afford to purchase high-end ...

Sunglasses in Italy continued to be impacted in 2019 by the polarisation of demand between luxury and low-priced references, to the cost of mid-priced products. With more and more sunglasses sold at the low end of the price spectrum, value sales are ...

Sunglasses is the eyewear category most affected by the recessive economic context, as these products are less essential. Unlike in the Europe or the US, for example, there is no control over the quality of sunglasses in Argentina. Therefore, many of...

Sunglasses sales in Indonesia continue to be fuelled by the growing popularity of travel, as well as the fact that an increasing number of consumers are engaging in outdoor activities both at home and abroad. In addition, rising concerns over global ...

For many people in Ukraine, sunglasses are not prime necessity products. They are typically more associated with fashion, rather than eye protection from harmful sun beams. During the economic and political crisis of 2014 and 2015, when consumer ...

Sunglasses saw faster volume growth in Switzerland in 2019. There is growing health awareness in the country. Consequently, a high number of customers are placing greater emphasis on UV protection or wrinkle prevention (anti-ageing) and are therefore...

Spain has a high number of hours of sunshine per day, and sunny days are spread throughout the year, not just in the summer. Therefore, the usage of sunglasses is popular in the country, and not concentrated in one season. Also, as more Spaniards ...

Over the review period, demand for sunglasses increasingly slowed down with a weakening economy, and volume growth in this category is expected to slower between 2019 and 2024 for the same reason. On the other hand, value growth will remain about the...

Import duties were applied to imports of sunglasses from China early in the review period and this remained the case in 2019, as an anti-dumping measure. High duties were first applied to combat the increasing quantities of Chinese imports being ...