Sunglasses

Demand for sunglasses was already declining in South Africa prior to the emergence of COVID-19, due to an unstable economy, rising unemployment and decreasing disposable incomes, particularly amongst low- to mid-income consumers. While more educated ...

Sunglasses is set to see a marked downturn in its performance in 2020 as a result of the COVID-19 pandemic. Efforts to limit the spread of the disease, including restrictions on travel and enforced home seclusion have significantly reduced ...

The COVID-19 pandemic and the measures taken to try and contain it has weighed on sunglasses demand in 2020 as consumers have delayed their purchasing decisions due to uncertainty connected with summer holidays. Sunglasses is a secondary good, which ...

Demand for sunglasses experienced a significant drop during Q2 2020 in Switzerland, as an immediate response to local lockdown measures which limited both travel options and the opportunity to spend time outside of the home environment, with younger ...

It is currently a challenging scenario for sunglasses, which, following four years of strong declines between 2015 and 2018, seemed to be showing signs of recovery in 2019. However, this was dramatically interrupted by the COVID-19 pandemic in 2020, ...

In Romania, sunglasses are primarily purchased as items to help complete the wearer’s image and for their stylishness, with less attention paid to the quality of the sunglasses and their effectiveness in protecting the eyes from UV rays. Such ...

The COVID-19 outbreak is expected to have a major negative impact on many non-essential goods, including sunglasses. Concerns about economic slowdown and the uncertain environment are resulting in negative consumer sentiment in terms of future income...

Travel restrictions introduced by the Emirati government in March 2020 to contain the spread of the COVID-19 pandemic, continue to negatively impact sales of sunglasses as there are no tourists to buy luxury sunglasses. However, demand is boosted by ...

Sunglasses is expected to see positive, but much slower retail volume and current value growth over 2020 as a whole, compared with 2019. The closure of key distribution channels, remote working and learning and heavy restrictions on social gatherings...

At first sight, the sunglasses category was less affected by the closure of opticians, as they remained widely available through e-commerce and modern grocery retailers. However, lockdown meant fewer opportunities for consumers to go out, resulting ...

Traditionally, sunglasses in Mexico are considered to be everyday essentials, and pre-COVID-19, the category had continued to record steady demand. In addition to the practical nature of sunglasses linked to a hot and sunny climate, shielding ...

Sunglasses will deliver the weakest performance within eyewear in 2020, as closed stores, travel restrictions and economic constraints deliver a triple-blow to the fashion-led category. Months of store closures across the US amid lockdowns to curb ...

Up to 2020, there was a growing trend among consumers in Russia to switch from unbranded Chinese products to branded sunglasses with unit prices in the range of RUB3,000-4,000. This was driven by a desire for quality and interesting design. However, ...

Sunglasses is seeing declines due to the combined impacts of COVID-19. Sunglasses is seen as a secondary product, with spikes in sales typically recorded during summer when people are going on holiday. Therefore, the combination of weakened consumer ...

Unlike prescription eyewear, sunglasses are not seen as an essential item in China, albeit they do serve a functional purpose. As such, sales dropped sharply in Q1 of 2020 after the government imposed a nationwide lockdown. Not only were stores ...

The COVID-19 pandemic in 2020 and the government’s response is set to have a significant impact on the eyewear market during the year. Lockdown, social distancing and shielding measures in place to halt the spread of the virus included the temporary ...

Sunglasses saw better growth than constant lenses and solutions and spectacles in the review period until 2019, but with the emergence of COVID-19 in 2020, this is set to change. A steeper decline is expected for sunglasses in 2020 as a whole than ...

After steady growth during the review period, retail volume and value sales of sunglasses are suffering significant declines as a result of the COVID-19 pandemic. During the lockdown in the early months of 2020, access to sunglasses was restricted ...

E-commerce had a limited but expanding share of sales of sunglasses prior to the COVID-19 epidemic, with optical shops holding the lion’s share of sales. As consumers become increasingly aware of the importance of eye health and the potential dangers...

Sunglasses saw the greatest decline of all eyewear categories in 2020. This was due to the dramatic reduction in activities taking place outdoors, and the loss of tourists, particularly those from mainland China. The latter group represents the main ...