Sunglasses

The main factors affecting sunglasses sales in Indonesia are international and domestic travel, with many people purchasing sunglasses whilst on holiday. With consumers unable to travel domestically or internationally in 2020, retail current value…

The sunglasses category was hard hit by the pandemic in 2020 and the early months of 2021. Different from contact lenses and spectacles, sunglasses is more fashion-led, and consumers significantly reduced their spending on fashion-led products when…

At the start of the pandemic, sunglasses sales plummeted as consumers were forced to spend more time at home and were not able to travel on holiday. There was a full rebound in value sales in 2021, following the relaxation of some of the stricter…

Sunglasses was the hardest hit area of eyewear by the COVID-19 pandemic with sales plummeting in 2020 and seeing only a modest recovery in 2021. Home seclusion orders and travel bans coupled a lack of inbound and outbound tourism took away a…

Sunglasses suffered heavy losses in 2020 as sales were negatively impacted by efforts to limit the spread of COVID-19, including restrictions on travel and enforced home seclusion. This significantly reduced opportunities for wearing sunglasses, both…

The recovery in sunglasses continued in 2022 with value sales witnessing a healthy growth in current value sales. The further easing of COVID-19 regulations and a shift back to pre-pandemic lifestyles supported a healthy growth pattern. Most regions…

In contrast to spectacles, sunglasses posted rather disappointing growth in 2022 and even though there was some recovery in 2021, the category is still far from offsetting the losses it encountered in 2020. Sunglasses has, in fact, been the eyewear…

With all distribution channels being fully open in 2022, sunglasses continues to see healthy retail value and volume sales growth, albeit at a lower rate than that of 2021. Sunglasses’ retail value and volume sales is mainly due to consumers…

The pandemic was severely detrimental to the sunglasses category as is highly reliant on consumers spending time outside as well as the travel industry. Historically, visiting tourists would purchase sunglasses on holiday and many domestic customers…

Sunglasses is a category in which there is a strong dependence on China for imports in terms of both raw materials and finished products. Although the supply chain was heavily impacted during 2020 due to the sudden spread of COVID-19, it started to…

The COVID-19 pandemic has been highly detrimental to the demand for sunglasses as economic stress (caused by pandemic job insecurities and continued rapid inflation) and fewer opportunities to spend time outside, led to limited use of this item.…

Sunglasses saw dramatic double-digit increases in retail volume and current value growth in 2022, as demand surged following the easing of COVID-19 restrictions and a return to consumer travel. Sunglasses was the worst hit category in eyewear during…

China has adopted a zero-COVID strategy when responding to the highly transmissible Omicron variant, resulting in regional and city-level lockdowns since early 2022. For example, the lockdown in Shanghai has largely disrupted supply chains and…

Sales of sunglasses significantly suffered in 2020 following the emergence of the pandemic, with 2021 only seeing a marginal improvement in demand, since consumers were unable to spend as much time in public or outside in the sun during home…

Travel restrictions were in place globally to contain the spread of the pandemic, with Singaporeans postponing their travel plans until further notice. With the outlook for travel becoming increasingly optimistic in the latter half of 2021 due to the…

The onset of the COVID-19 pandemic was highly detrimental to sales of sunglasses with the overall category seeing sales declines of more than a third in 2020. This is because consumers were required to stay at home in lockdown, reducing the need to…

Sunglasses was the eyewear category that had the biggest decline in 2020 due to COVID-19, but also saw the strongest recovery in 2021 and 2022. Sunglasses had contrasting trends at the end of the review period, with almost non-existent outbound…

Outdoor activities and travel are starting to return to pre-pandemic levels in South Korea, increasing the stronger potential for sunglasses in 2022. Demand for sunglasses notably improved in 2021, with the category recording double-digit current…

Despite COVID-19 conditions showing recovery, and most retailers returning to normal hours of operation, sunglasses is set to continue to show only slow recovery in current value terms in 2022. This is because in Japan, sunglasses are highly…

In the context of the advance of vaccination and the return of activities as the impact of COVID-19 eased, sunglasses showed signs of improvement in 2021, which is set to continue in 2022. The rise in sales, however, has not yet been enough to offset…