Sunglasses

Sunglasses performed well in 2022, with growth driven by the opening of foodservice, the return of holidays and the general good weather in The Netherlands in the year. With over 2.233 hours of sunshine in 2022, the country experienced a record year,…

Sunglasses in India is experiencing double digit growth in 2023, attributed to the complete, post-pandemic recovery of travel and mobility within the country. Indeed, in 2023, consumers are engaging in more travel activities, resulting in a notable…

When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…

Within overall eyewear, sunglasses was the hardest hit during the lockdowns in Australia, recording notable declines in both retail volume and value terms in 2020. However, apart from a marginal drop in 2022 following a strong rebound the previous…

After high double-digit declines in 2022, demand for sunglasses is improving in 2023 but will struggle to return to pre-pandemic levels over the year. With the end of China’s “zero-Covid” policy, both supply chains and sales activity for sunglasses…

Demand for sunglasses continues to grow in 2023, with both value and volume growth higher than 2022 levels. Sunglasses was the most negatively impacted category within eyewear during the pandemic as consumers tightened their spending and were…

Ray-Ban, Rusty, Oakley and Vulk are set to remain the leading brands in sunglasses in Argentina in value sales terms in 2023. Among these top four players, the Luxottica-owned Ray-Ban and Oakley have been hardest hit by import restrictions recently…

After a very positive 2022 during which saw sunglasses recorded double-digit growth in value and volume terms, 2023 is set to be a more complex year for the category. The dynamic growth seen in 2022 was linked to the category’s ongoing recovery after…

Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…

Demand for sunglasses declined in 2022, which can be attributed to a variety of factors including low consumer confidence and a reluctance to make fashion purchases during times of crisis and high inflation – despite the return of holiday trips to…

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

Sunglasses declined in 2020, when COVID-19 led to less socialising, home seclusion and a lack of travelling. However, sales increased significantly in 2021 due to pent-up demand, the shift from services to goods, and the return of international…

Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…

The eyewear category of sunglasses is recording dynamic sales growth in 2023 following the lifting of various COVID-19 travel restrictions, leading to the resumption of travel and leisure activities. Consumers in Japan are enjoying greater time…

The economic uncertainty in the country results in consumers showing a more conservative and reluctant approach, and this is Impacting spending behaviour in sunglasses. Turkish consumers are trying to save money and are actively choosing to limit the…

As COVID-19 restrictions have lifted in South Korea and consumers are returning to their daily routines, demand for sunglasses has recovered in 2023, with the category also recording a third consecutive year of double-digit current value growth.…

The development of sunglasses is being impacted by hiking prices. According to Euromonitor International's Economies and Consumers Annual Data, Mexico experienced an inflation rate of 8.07% in 2022, which is projected to decrease to 6.09% in 2023. To…

With the rising cost of living making Poles more cautious in their discretionary spending habits, growth in sunglasses volume sales in 2023 is set to be slower than in 2022. The downturn has been less pronounced than those witnessed in spectacles and…

The continued relaxation of restrictions on international travel introduced to contain the spread of COVID-19 has served to strengthen consumers’ confidence in travelling and boosted cross border travel, which was allowed freely towards the end of…