Executive Summary

Jul 2019
PROSPECTS
Informal market is expected to remain relevant and a strong entry barrier for the main brands

The Brazilian macroeconomic situation has been facing a long period of modest recovery and GDP projections are constantly being revised downwards. With the unemployment rates constantly around 12% of the population aged 14 years and over (according to IBGE, the official national statistics), reducing the purchasing power, especially among low-and middle-income consumers, the confidence in the economic future remains weak and unnecessary consumption of items such as sunglasses is negatively impacted.

Sunglasses to see modest recovery, but still at a slower rate than spectacles

If corrective spectacles can rely on population ageing to support growth, even during the crisis, sunglasses face this challenging period without equivalent macrotrends supporting the demand and protecting its sales performance. As sunglasses are considered items of unnecessary consumption, it is among the first categories impacted by difficult economic times, leading to postponed or even cancelled purchases.

COMPETITIVE LANDSCAPE
Distribution models are being adjusted to reinforce the consumer experience

The next movements by retailers will be in the direction of educating consumers about eyewear as a fashion accessory. Some retailers already offer the services of in-store experts to advise on the frame colours that work best with the clients’ eyes and hair colours as well as models that best fit consumers’ facial structure and help them attain personal objectives in terms of expressing their identity.

Brands continue to use novel and interesting launch events

The main sunglasses brands traditionally reinforce their association with cultural movements and trends by promoting launch events and mass media communication efforts. Chilli Beans, one of Brazil’s main brands, holds parties to launch its new collections.

Retailer Óticas Carol is acquired by Luxottica

Luxottica, the leading manufacturer, acquired Óticas Carol, one of the most important chains of optical retail stores, increasing its products’ levels of visibility beyond Sunglass Hut, its other retailer brand. Even though Óticas Carol does not work exclusively with Luxottica’s products, it naturally gives more visibility to its own brands, especially Ray-Ban.

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Sunglasses in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Brazil market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Brazil?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Brazil - Category analysis

HEADLINES

PROSPECTS

Informal market is expected to remain relevant and a strong entry barrier for the main brands
Sunglasses to see modest recovery, but still at a slower rate than spectacles

COMPETITIVE LANDSCAPE

Distribution models are being adjusted to reinforce the consumer experience
Brands continue to use novel and interesting launch events
Retailer Óticas Carol is acquired by Luxottica

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Eyewear in Brazil continues to grow but still offers further potential
Eyewear recovery continues with a third consecutive year of growth after the economic crisis
Luxottica increases concentration with the acquisition of Essilor and Óticas Carol
Optical shops channel continues to dominate eyewear distribution in Brazil
Modest forecast period performance will be limited by weak macroeconomic environment

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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