One trend that is likely to continue to impact sunglasses over the forecast period is the shift of players from sunglasses towards spectacles. Although this can be considered a negative trend for the category, many players still have a huge market to focus on and will try to expand their consumer base in the coming years.
Sustainability was already emerging as a critical topic prior to the pandemic, and following the global health crisis, it has become increasingly relevant and urgent. The same trends which are evident in contact lenses and spectacles are also impacting sunglasses.
The wearing of sunglasses in Brazil tends to be traditionally associated with hot and sunny weather with time spent at the beach or as an accessory. However, one factor which has been gaining in relevance is the return of physical activity such as outdoor sports, especially those featuring sand-based surfaces.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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