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Learn moreAug 2020
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It is currently a challenging scenario for sunglasses, which, following four years of strong declines between 2015 and 2018, seemed to be showing signs of recovery in 2019. However, this was dramatically interrupted by the COVID-19 pandemic in 2020, which means sunglasses will see very strong declines in both volume and value sales in this year.
Traditionally the illegal trade offers the most affordable items in sunglasses, being the most common alternative for low- and middle-income consumers to buy these products. The industry has been acting to increase local production and reduce prices as well as to educate consumers about the possible health risks associated with illegal items.
Luxottica, the largest player in sunglasses, benefits from the multiple brands in its portfolio, distributed through most optical shops across the country, as well as the frequent launches of new collections. One of the main brands in its portfolio that is well known for its innovations is Oakley, which also promotes different activities such as sponsoring sports competitions.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.