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Country Report

Sunglasses in

Sunglasses in Brazil

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 interrupts the slow recovery path that sunglasses was on

It is currently a challenging scenario for sunglasses, which, following four years of strong declines between 2015 and 2018, seemed to be showing signs of recovery in 2019. However, this was dramatically interrupted by the COVID-19 pandemic in 2020, which means sunglasses will see very strong declines in both volume and value sales in this year.

Strong illegal trade in sunglasses hampers industry performance and threatens consumer health

Traditionally the illegal trade offers the most affordable items in sunglasses, being the most common alternative for low- and middle-income consumers to buy these products. The industry has been acting to increase local production and reduce prices as well as to educate consumers about the possible health risks associated with illegal items.

Luxottica leads on the back of mergers, acquisitions, new launches and innovations

Luxottica, the largest player in sunglasses, benefits from the multiple brands in its portfolio, distributed through most optical shops across the country, as well as the frequent launches of new collections. One of the main brands in its portfolio that is well known for its innovations is Oakley, which also promotes different activities such as sponsoring sports competitions.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Do spectacle frames create more sales than spectacle lenses in Brazil?
Which type of spectacles do we spend more on – men’s, women’s or children’s?
How are independent opticians coping with the emergence of health and beauty multiples?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

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Sunglasses in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 interrupts the slow recovery path that sunglasses was on

Strong illegal trade in sunglasses hampers industry performance and threatens consumer health

Luxottica leads on the back of mergers, acquisitions, new launches and innovations

RECOVERY AND OPPORTUNITIES

Economic instability could lead to higher costs, negatively affecting imports

In spite of its dynamic growth in 2020, e-commerce still only holds a minor share overall

Consolidation may offer opportunities for new store launches

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2015-2020
Table 2 Sales of Sunglasses: Value 2015-2020
Table 3 Sales of Sunglasses: % Volume Growth 2015-2020
Table 4 Sales of Sunglasses: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 6 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 7 Distribution of Sunglasses by Format: % Value 2015-2020
Table 8 Forecast Sales of Sunglasses: Volume 2020-2025
Table 9 Forecast Sales of Sunglasses: Value 2020-2025
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sunglasses: % Value Growth 2020-2025

Eyewear in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2015-2020
Table 13 Sales of Eyewear by Category: Value 2015-2020
Table 14 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 15 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Eyewear: % Value 2015-2019
Table 17 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 18 Distribution of Eyewear by Format: % Value 2015-2020
Table 19 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 20 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sunglasses in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 interrupts the slow recovery path that sunglasses was on

Strong illegal trade in sunglasses hampers industry performance and threatens consumer health

Luxottica leads on the back of mergers, acquisitions, new launches and innovations

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Overview

The Sunglasses in Brazil market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Sunglasses in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 interrupts the slow recovery path that sunglasses was on

Strong illegal trade in sunglasses hampers industry performance and threatens consumer health

Luxottica leads on the back of mergers, acquisitions, new launches and innovations

RECOVERY AND OPPORTUNITIES

Economic instability could lead to higher costs, negatively affecting imports

In spite of its dynamic growth in 2020, e-commerce still only holds a minor share overall

Consolidation may offer opportunities for new store launches

CATEGORY DATA

Eyewear in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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