Sales of sunglasses in Poland are constantly rising at a healthy rate, in terms of both volume and value. More and more customers are looking for branded products, with effective filters protecting the eyes.
Many well-known fashion brand owners have recognised the possibility of entering sunglasses as one of the most interesting ideas for developing their product portfolio. Movie stars, musicians, actors and internet celebrities have all adopted sunglasses as a fashion prop, regardless of the season.
Sunglasses in Poland will continue to grow rapidly. Distributors are constantly expanding their offer and are adapting to changing trends.
Sunglasses is extremely fragmented. There are many brands that have a lifespan shorter than even one season, as well as the major presence of the so-called "no-name" brands.
Sunglasses are still being purchased mainly in bricks-and-mortar optical shops. The role of optical shop chains is growing, as they are dynamically increasing the number of attractively located sales points in city centres and shopping malls, usually at the expense of independent sellers.
Until recently, sunglasses with sight correction were almost completely unknown on the Polish market. Today, they are becoming increasingly popular among consumers with visual impairments.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Poland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our sunglasses market research database.