Sunglasses is rebounding strongly after the sharp declines seen in sales in 2020 as a result of the COVID-19 pandemic. The lockdowns and restrictions seen ultimately resulted in consumers spending less time outdoors and out-and-about, thus resulting in a lower need for sunglasses overall.
As seen in spectacles, Polish consumers are starting to pay more attention to fashionable accessories again, after the lockdown-imposed slump on personal style. Purchasing choices are mostly guided by shape, colour, and sizes available.
Luxottica Poland Sp zoo is maintaining its lead in company terms in the fragmented category of sunglasses in 2021, thanks to its wide-reaching portfolio of designer brands, including: Ray-Ban; Oakley; Vogue; Versace; Ralph Lauren; Dolce & Gabbana; Prada; Burberry; and Giorgio Armani. In brand terms, however, sports-oriented brands top the list, with adidas (adidas Poland Sp zo) and Nike (Nike Poland Sp zoo) holding the two top brand places.
Having recovered from a challenging year in 2020, sunglasses is expected to see ongoing boosted growth across the forecast period. This will initially be higher than historic norms, albeit sales will slow down to reach close to pre-pandemic figures by 2026.
E-commerce ramped up during the time of the pandemic, as the channel provided a crucial route to sales for both players and consumers. Therefore, online trade has made up for some of the declines seen due to the closure of brick-and-mortar stores for long periods of time.
Eye care information campaigns, often sponsored by optical networks, are set to gradually increase consumers’ awareness of the need to take care of their eyes and provide correct protection from strong sunlight. Therefore, Polish consumers will pay more attention to the quality of their sunglasses, from the certificates of origin to the class of protection against UV radiation.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sunglasses research and analysis database.
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