Executive Summary

Aug 2019
PROSPECTS
Sunglasses continues growing

Sales of sunglasses in Poland are constantly rising at a healthy rate, in terms of both volume and value. More and more customers are looking for branded products, with effective filters protecting the eyes.

Fashion world determines trends in sunglasses

Many well-known fashion brand owners have recognised the possibility of entering sunglasses as one of the most interesting ideas for developing their product portfolio. Movie stars, musicians, actors and internet celebrities have all adopted sunglasses as a fashion prop, regardless of the season.

Sunglasses has good prospects

Sunglasses in Poland will continue to grow rapidly. Distributors are constantly expanding their offer and are adapting to changing trends.

COMPETITIVE LANDSCAPE
Luxottica Poland Sp zoo continues to lead sunglasses

Sunglasses is extremely fragmented. There are many brands that have a lifespan shorter than even one season, as well as the major presence of the so-called "no-name" brands.

Distribution is based on bricks-and-mortar optical stores, but the online channel is growing

Sunglasses are still being purchased mainly in bricks-and-mortar optical shops. The role of optical shop chains is growing, as they are dynamically increasing the number of attractively located sales points in city centres and shopping malls, usually at the expense of independent sellers.

Sunglasses with sight correction are becoming increasingly popular

Until recently, sunglasses with sight correction were almost completely unknown on the Polish market. Today, they are becoming increasingly popular among consumers with visual impairments.

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Sunglasses in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Poland market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Poland?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Poland - Category analysis

HEADLINES

PROSPECTS

Sunglasses continues growing
Fashion world determines trends in sunglasses
Sunglasses has good prospects

COMPETITIVE LANDSCAPE

Luxottica Poland Sp zoo continues to lead sunglasses
Distribution is based on bricks-and-mortar optical stores, but the online channel is growing
Sunglasses with sight correction are becoming increasingly popular

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Poland - Industry Overview

EXECUTIVE SUMMARY

Eyewear in Poland sees another year of growth
A year of continued growth without any landmark events
JZO Sp zoo remains the leader of a very fragmented market
Optical chains dominate distribution
Positive outlook for the forecast period

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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