It is expected the use of 3D printing will continue to grow in the sunglasses category over the forecast period. With Poles increasingly inclined to consider these products as fashion accessories and seek out varieties that better reflect their individual sense of style, demands for customisation will remain a key driver of this trend, as 3D printing allows for the creation of unique or personalised designs at a reasonable cost.
While children's sunglasses has historically been something of a niche area in Poland, it has strong prospects for expansion over the forecast period. As local consumers become better educated about eye health issues, they are increasingly conscious that prolonged exposure to sunlight can permanently damage eyesight, and that children’s eyes are more sensitive to UV rays than those of adults.
Given rising image-consciousness and growing exposure to different style trends via social media, the tendency of Poles to perceive sunglasses as fashion accessories is likely to become more pronounced over the forecast period. This will help to help to boost volume sales, in that some consumers – especially young adults in Warsaw and other big cities – will become more inclined to own multiple pairs at a time so they can mix and match with various outfits.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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