Executive Summary

Jul 2019
PROSPECTS
Lack of safety standards result in sales of unsafe sunglasses

Sunglasses is the eyewear category most affected by the recessive economic context, as these products are less essential. Unlike in the Europe or the US, for example, there is no control over the quality of sunglasses in Argentina.

Wider availability of sunglasses in apparel retailers makes them an essential accessory

In a tough economic environment, retailers are trying to diversify their product ranges to stimulate sales. Similarly, more brands from other categories have started to expand into sunglasses to increase their offer and generate sales.

Fake and low-quality sunglasses lure cash-strapped consumers

Exacerbated by the difficult economic situation, there has been an increase in the number of street vendors offering sunglasses in major cities and on the beaches of the Argentinian coast. In many cases, the offer consists of counterfeit products of major international brands at very low prices, but of doubtful quality.

COMPETITIVE LANDSCAPE
Ray-Ban remains the popular choice

Luxottica’s Ray-Ban remained the clear leading brand in 2018. The brand is the popular choice in original and counterfeit versions.

Steady emergence of online sales, but optical associations put up a strong fight

The online sale of sunglasses continues to face opposition from optical associations in Argentina. Nonetheless, Más Visión, a key optical shop chain owned by the international GrandVision group, started to sell sunglasses online in 2018.

Good price-quality ratio offered by local economy brands secure their foothold

Rusty and Vulk, two local economy brands, continued to record the highest retail value sales increases and grow their share in 2018. Both brands benefit from the perception of good price-quality ratios and a range of models that appeal to consumers.

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Sunglasses in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Argentina market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Argentina?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Argentina - Category analysis

HEADLINES

PROSPECTS

Lack of safety standards result in sales of unsafe sunglasses
Wider availability of sunglasses in apparel retailers makes them an essential accessory
Fake and low-quality sunglasses lure cash-strapped consumers

COMPETITIVE LANDSCAPE

Ray-Ban remains the popular choice
Steady emergence of online sales, but optical associations put up a strong fight
Good price-quality ratio offered by local economy brands secure their foothold

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty results in declining sales of non-essential eyewear
Users extending the life of frequent replacement lenses to offset the cost
The lure of illegal products is strong amid the difficult financial climate
Steady gains for internet retailing, but physical stores remain essential for tests and advice
The government is set to play a key role in limiting imports and encouraging professional consultations amid a growing number of eye issues among younger Argentineans

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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