2021 saw online sales of sunglasses remain robust after a huge increase was seen in demand for sunglasses via e-commerce during 2020. The obvious reason for the desire of consumers to shop online for sunglasses is the COVID-19 pandemic, which led the government to mandate restrictions on the operating hours and trading conditions for huge numbers of non-essential retail stores, including optical shops, the channel which accounts for the bulk of sunglasses sales.
With demand for sunglasses still under some pressure during 2021 due to the negative impact of the COVID-19 pandemic, several of the category’s leading brands sought to attract the attention of consumers by launching interesting new designs. Prominent among these actions was the introduction of a special line by Infinit sunglasses which has been co-designed by the well-known model Carolina “Pampita” Ardohain.
While most Argentinians have long regarded sunglasses as optical goods rather than personal accessories, general attitudes towards sunglasses are shifting. Specifically, people are increasingly likely to regard sunglasses as fashion items or personal accessories rather than optical goods.
The anticipated recovery in sales of sunglasses is likely to be complex and challenging. Indeed, the forecast period promises to present numerous challenges and opportunities to the category’s leading players, with the unfavourable economic context and high inflation that the country has been experiencing since late 2018 exacerbating the negative economic impact of the COVID-19 pandemic.
One of the factors that tends to support sales in various consumer goods categories in Argentina is the option to pay for purchases in instalments. As in other countries in Latin America, many consumers in Argentina have access to a wide range of attractive credit options from retailers offering store cards and co-branded credit cards, among other consumer credit possibilities.
The convenience that online retailing represents is expected to underpin a significant shift in sales of sunglasses towards e-commerce during the forecast period. In addition to the lower prices that can often be found online, including special deals being offered by brands looking to liquidate current stock, many of the types of sunglasses available via e-commerce are not always available in stores.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sunglasses research and analysis database.
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