Executive Summary

Jul 2019
PROSPECTS
Traditional perception of sunglasses as everyday essentials is boosted by growing awareness of health benefits

The sunglasses category sees continued healthy growth, favoured by the fact that many Mexicans consider sunglasses to be everyday essentials. They also demonstrate a preference for branded sunglasses to convey a certain level of social status.

Optical benefit from appealing to affluent consumers seeking high-end brand

2019 saw optical stores dominate distribution of sunglasses in value terms in Mexico. The channel’s relevance comes from the presence of many independent retailers, as well as important chains such as Devlyn or Ópticas Lux.

But internet sales surge as retailers implement competitive strategies

2019 saw internet retailing continue to gain value share in the distribution of sunglasses. The channel is set to see continued growth over the forecast period, as several retailers seek to become attractive shopping destinations for consumers seeking such products.

COMPETITIVE LANDSCAPE
Luxottica maintains lead through extensive advertising and promotional campaigns

Luxottica Mexico SA de CV managed to build on its existing lead in 2018, following a successful strategy of distributing highly recognised brands. Its marketing strategy includes continuously changing visual merchandising across the different channels in which its brands are distributed, so consumers can see point of sale advertising, and print adverts in specialised magazines for eye care professionals, as well as in fashion magazines targeting the final consumers.

Tangerine Distributions sees strong share gain as Moendi Distribución loses licenses

Tangerine Distributions SA de CV saw strong growth in 2018, gaining share through the acquisition of new licenses, achieved at the expense of Moendi Distribución SAPI de CV. It was commonplace over the review period for global brand owners to reassign distribution exclusivity to different players as a strategic move.

Everyday positioning requires players to regularly innovate in order to maintain interest

Companies offering leading brands of sunglasses continuously launch new models, typically offering autumn/winter and spring/summer collections. Manufacturers offer a wide variety of sunglasses for numerous applications, due to the widespread popularity of these products as essentials for everyday wear.

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Sunglasses in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Mexico market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Mexico?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Mexico - Category analysis

HEADLINES

PROSPECTS

Traditional perception of sunglasses as everyday essentials is boosted by growing awareness of health benefits
Optical benefit from appealing to affluent consumers seeking high-end brand
But internet sales surge as retailers implement competitive strategies

COMPETITIVE LANDSCAPE

Luxottica maintains lead through extensive advertising and promotional campaigns
Tangerine Distributions sees strong share gain as Moendi Distribución loses licenses
Everyday positioning requires players to regularly innovate in order to maintain interest

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Fashion, demographic, technology and health factors all benefit eyewear
Sunglasses considered everyday essentials among Mexican consumers
Luxottica maintains lead, while loss of licenses results in Moendi introducing its own range
Internet retailing gains ground with initiatives wooing consumers from bricks and mortar outlets
Demographic, health and fashion all set to remain key factors in performance of eyewear over forecast period

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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