Sunglasses in Mexico

2020 IMPACT

Significant decline for sunglasses during lockdown as consumers urged to spend longer periods of time at home

Traditionally, sunglasses in Mexico are considered to be everyday essentials, and pre-COVID-19, the category had continued to record steady demand. In addition to the practical nature of sunglasses linked to a hot and sunny climate, shielding consumers from powerful UV rays, aspirational and more affluent Mexicans demonstrated a preference for branded sunglasses ranging from Ray-Ban to Calvin Klein and Chanel to convey a certain level of status.

Luxottica strengthens leadership of sunglasses in 2019 with strong portfolio of luxury brands

Luxottica Mexico SA de CV strengthened its leadership of sunglasses in 2019 following the EssilorLuxottica SA global merger, which resulted in the latter holding an extremely wide brand portfolio, and offering some of the most well-known luxury fashion-related sunglasses from the likes of Ray-Ban, Chanel, Dolce & Gabbana, and Versace. Luxottica also benefits from wide distribution through its retail chain Sunglass Hut in addition to its strong presence in Mexico’s leading optical store chain, Devlyn, which operates approximately 1,000 outlets nationwide.

E-commerce continues to gain share during lockdown in continuation of pre-COVID-19 trend, driven by competitive prices and attractive delivery options

The lockdown led to a continuation of a shift towards e-commerce for sunglasses, a trend which had gained momentum over the review period. While optical shops remained the dominant distribution channel for the category, online retailers were already offering attractive promotions on well-known brands.

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