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Learn moreAug 2020
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Traditionally, sunglasses in Mexico are considered to be everyday essentials, and pre-COVID-19, the category had continued to record steady demand. In addition to the practical nature of sunglasses linked to a hot and sunny climate, shielding consumers from powerful UV rays, aspirational and more affluent Mexicans demonstrated a preference for branded sunglasses ranging from Ray-Ban to Calvin Klein and Chanel to convey a certain level of status.
Luxottica Mexico SA de CV strengthened its leadership of sunglasses in 2019 following the EssilorLuxottica SA global merger, which resulted in the latter holding an extremely wide brand portfolio, and offering some of the most well-known luxury fashion-related sunglasses from the likes of Ray-Ban, Chanel, Dolce & Gabbana, and Versace. Luxottica also benefits from wide distribution through its retail chain Sunglass Hut in addition to its strong presence in Mexico’s leading optical store chain, Devlyn, which operates approximately 1,000 outlets nationwide.
The lockdown led to a continuation of a shift towards e-commerce for sunglasses, a trend which had gained momentum over the review period. While optical shops remained the dominant distribution channel for the category, online retailers were already offering attractive promotions on well-known brands.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Mexico with research from Euromonitor's team of in-country analysts.
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If you're in the Sunglasses industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.