Retail current value sales of sunglasses saw a double-digit decline during 2020, as the pandemic led many local consumers to rein in their discretionary spending, in addition to driving a significant decline in international tourism, which is a significant source of demand for these products in Indonesia. Moreover, as consumers were spending much more time at home during the year, they had less need for sunglasses.
Sport sunglasses continue to grow in popularity, as such outdoor pursuits as cycling and running are practiced by more local consumers. The economic shock of the pandemic has negatively affected this growth, but it has not derailed it.
Luxottica Group SpA will continue to lead in sunglasses during 2021. Its portfolio of brands includes top Ray-Ban, Oakley, Prada and Chanel.
Retail current value sales of sunglasses will rebound during 2021, with their rate of growth set to accelerate steadily over the course of the forecast period. International tourism will gradually return to pre-pandemic levels, and this will be facilitated by government efforts to accelerate vaccination programmes in tourist hot spots like Bali.
While e-commerce became a small, but significant, distribution channel for sunglasses during the latter part of the review period, optical stores remain the backbone of sunglasses distribution. However, online retailing is expected to continue to grow in importance during the forecast period, as manufacturers and retailers invest in technology that makes it easier for consumers to virtually try on sunglasses remotely.
Growth in demand for sport sunglasses will be particularly strong during the forecast period, as COVID-19 has made many Indonesians more health conscious. Moreover, some may remain hesitant to exercise in closed and public spaces like gyms, opting for outdoor activities instead, fuelling demand for sport sunglasses.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sunglasses research and analysis database.
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