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COVID-19 related social distancing and travel bans is having a negative impact on sunglasses in 2020. Sales of sunglasses is highly dependent on travelling and fashion trends, thus the COVID-19 environment is creating a deep slump in the segment.
It is worthy of note that, despite the challenges to sunglasses posed by COVID-19, when people are out and about and wearing face coverings, they are also choosing to wear some form of spectacles or sunglasses thus to provide an eye shield. Following guidance from WHO regarding the eyes also being an area in which the COVID-19 virus may enter the body, many contact lens wearers switched to spectacles as a practical and hygienic alternative.
Luxottica Group SpA continued to lead sunglasses in 2019, thanks to its strong portfolio of high-end brands, including its top Ray-Ban, Oakley and Prada brands, in addition to Michael Kors, Chanel, and Prada. Such international brands continue to hold the largest shares in sunglasses as, compared to spectacle frames, people tend to pay greater attention to the brand image of sunglasses.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Indonesia with research from Euromonitor's team of in-country analysts.
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If you're in the Sunglasses industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.