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Learn moreAug 2020
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E-commerce had a limited but expanding share of sales of sunglasses prior to the COVID-19 epidemic, with optical shops holding the lion’s share of sales. As consumers become increasingly aware of the importance of eye health and the potential dangers of over-exposure to the sun’s rays, many have moved away from unbranded or even counterfeit products which were widely available in street markets.
Consumers continued to seek out the latest trends in sunglasses at the end of the review period. Popular trends included flat-tops, futuristic structures, oversized frames, retro round and large cats’ eyes designs.
Chained optical shops continued to lead sales of sunglasses at the end of the review period as chains such as Atasun Optik expanded their outlet networks. These retailers enjoy strong brand awareness and consumer trust, which further strengthens their positions over independent retailers.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Turkey with research from Euromonitor's team of in-country analysts.
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If you're in the Sunglasses industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.