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Sunglasses in Turkey

July 2022
USD 990
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sunglasses in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sunglasses in Turkey?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Sunglasses in Turkey?
  • How are products distributed in Sunglasses in Turkey?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Sunglasses in Turkey - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Growth continues as restrictions relax and tourism resumes
Rise of e-commerce continues as consumers seek branded products at lower prices
Increasing cross-over into sunglasses from other apparel retailers

PROSPECTS AND OPPORTUNITIES

Ongoing growth for sunglasses as price hikes and the desire to own luxury brands of sunglasses boost current value sales
Demand for performance sunglasses increases
Demand for children’s sunglasses is expected to increase further

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2017-2022 Table 2 Sales of Sunglasses: Value 2017-2022 Table 3 Sales of Sunglasses: % Volume Growth 2017-2022 Table 4 Sales of Sunglasses: % Value Growth 2017-2022 Table 5 NBO Company Shares of Sunglasses: % Value 2017-2021 Table 6 LBN Brand Shares of Sunglasses: % Value 2018-2021 Table 7 Distribution of Sunglasses by Format: % Value 2017-2022 Table 8 Forecast Sales of Sunglasses: Volume 2022-2027 Table 9 Forecast Sales of Sunglasses: Value 2022-2027 Table 10 Forecast Sales of Sunglasses: % Volume Growth 2022-2027 Table 11 Forecast Sales of Sunglasses: % Value Growth 2022-2027

Eyewear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Eyewear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for eyewear?

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2017-2022 Table 13 Sales of Eyewear by Category: Value 2017-2022 Table 14 Sales of Eyewear by Category: % Volume Growth 2017-2022 Table 15 Sales of Eyewear by Category: % Value Growth 2017-2022 Table 16 NBO Company Shares of Eyewear: % Value 2017-2021 Table 17 LBN Brand Shares of Eyewear: % Value 2018-2021 Table 18 Distribution of Eyewear by Format: % Value 2017-2022 Table 19 Forecast Sales of Eyewear by Category: Volume 2022-2027 Table 20 Forecast Sales of Eyewear by Category: Value 2022-2027 Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2022-2027 Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sunglasses

Sunglasses may be made with either prescription or non-prescription lenses. Photo-chromic lenses and clip-ons are excluded.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sunglasses research and analysis database.

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