Sunglasses in Turkey

July 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sunglasses in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sunglasses in Turkey?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Sunglasses in Turkey?
  • How are products distributed in Sunglasses in Turkey?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Sunglasses in Turkey - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Improving prospects for sunglasses as restrictions are relaxed and tourists return
Rise of e-commerce as consumers seek branded products at lower prices
Increasing cross-over into sunglasses from other apparel retailers

PROSPECTS AND OPPORTUNITIES

Ongoing growth for sunglasses as price hikes boost current value sales
Future of fast fashion uncertain in sunglasses as consumers prioritise protection levels and quality over price
Optical stores to remain dominant, although in-store time is likely to decrease due to the growth of online research

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2016-2021 Table 2 Sales of Sunglasses: Value 2016-2021 Table 3 Sales of Sunglasses: % Volume Growth 2016-2021 Table 4 Sales of Sunglasses: % Value Growth 2016-2021 Table 5 NBO Company Shares of Sunglasses: % Value 2016-2020 Table 6 LBN Brand Shares of Sunglasses: % Value 2017-2020 Table 7 Distribution of Sunglasses by Format: % Value 2016-2021 Table 8 Forecast Sales of Sunglasses: Volume 2021-2026 Table 9 Forecast Sales of Sunglasses: Value 2021-2026 Table 10 Forecast Sales of Sunglasses: % Volume Growth 2021-2026 Table 11 Forecast Sales of Sunglasses: % Value Growth 2021-2026

Eyewear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Eyewear in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for eyewear?

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2016-2021 Table 13 Sales of Eyewear by Category: Value 2016-2021 Table 14 Sales of Eyewear by Category: % Volume Growth 2016-2021 Table 15 Sales of Eyewear by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Eyewear: % Value 2016-2020 Table 17 LBN Brand Shares of Eyewear: % Value 2017-2020 Table 18 Distribution of Eyewear by Format: % Value 2016-2021 Table 19 Forecast Sales of Eyewear by Category: Volume 2021-2026 Table 20 Forecast Sales of Eyewear by Category: Value 2021-2026 Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sunglasses research and analysis database.

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