The Turkish economy is set to take longer to recover than many other countries due to uncertain elections and two big earthquakes that affected 20% of the population. Moreover, the international crisis linked to the war in Ukraine will continue to result in adverse economic indicators.
As parents have become more health conscious and educated about the harmful effects of the sun on vision, they are increasingly willing to pay more to ensure their children's good health and vision. As such, the demand for children's sunglasses is set to increase in the coming years.
Due to the economic crisis in Turkey, price-sensitive consumers will be increasingly drawn to more affordable sunglasses, while the more affluent population, and those more robust to the economic downturn, are expected to continue to opt for luxury brands. Sunglasses are seen as a status symbol, meaning some consumers are willing to purchase high-priced luxury brands.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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