Sunglasses is expected to see its volume sales growth decelerate in 2023 then remain at similar levels for the remainder of the forecast period. Continual growth, however small, will be positively influenced by population growth and gradual improvements in the economy, with fashion trends driving their purchasing decisions.
Many Turkish people took up sport or outdoor activities to keep fit during the pandemic and are likely to maintain these hobbies in the forecast period as their interest in health and wellbeing remains. In fact, many consumers are starting to look for ways to improve their performance, with vision being an important factor in this.
As parents have become more health conscious and educated about the harmful effects of the sun on vision, they are increasingly willing to pay more to ensure their children’s good health and vision. As such, the demand for children's sunglasses is set to increase in the coming years.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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