A state of emergency was declared at the beginning of the summer season over two continuous years in 2020 and 2021, which certainly damaged consumers’ motivation to prepare for the summer. In 2021, a new type of COVID-19, N501Y, has become the major threat in Japan.
Wearing face masks deters many from wearing sunglasses. According to Euromonitor International’s Apparel and Footwear research, fashion face masks with improved functionality and design will remain popular over the forecast period.
The repeated waves of infections and self-restraint in lifestyles have led to a cooling of consumer confidence over the review period. To tackle this stagnation and encourage consumers to shop, companies took various actions in 2020.
Sunglasses in Japan is expected to post a gradual recovery over the forecast period, rebounding from the sharp current value decline seen in 2020. However, the recovery will be slow, especially in city areas where previously a lot of inbound tourists enjoyed luxury shopping.
During the COVID-19 pandemic, a shift towards e-commerce was seen in sunglasses, as in many other industries. Sunglasses brands and retailers put efforts into digitalisation, both online and offline.
Bose launched two types of sunglasses speakers Bose Frames Soprano and Bose Frames Tempo in November 2020, offering improved designs of Bose’s wearable audio devices. Bose Frames Tempo is designed for sports usage and is waterproof.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sunglasses research and analysis database.
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