After the Tokyo Olympics and Paralympics were held in the summer of 2021, the spotlight on sports eyewear gained traction, and also impacted functional sunglasses. One product which left an impression on viewers from the Olympics was indoor sunglasses called SWANS by Yamamoto Kogaku Inc.
With the sunglasses category showing stagnancy, utilising pop culture and its influence could be a key factor to bring momentum back to the market. In the review period, sunglasses which imitate those worn in manga/anime or the exact models or replicas of those worn in TV dramas and films, tended to attract consumers’ attention.
As consumers’ needs and preferences diversify, manufacturers are also offering more and more product variety, creating a significant increase in the options available in sunglasses. For example, the seasonal sunglasses line launched in 2022 by JINS Inc’s sunglasses line, JINS&SUN, had over 100 products from which consumers could choose.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sunglasses may be made with either prescription or non-prescription lenses. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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