The perception of wearing sunglasses has gradually changed in Japan, as it is now considered more socially acceptable in a range of different scenarios. This is being driven by health and fashion trends, such as inclusivity and self-expression.
Awareness of, and consideration towards, sustainability will continue to gain traction among Japanese consumers in the following years, supported by a strong push from the government, as well as the introduction of sustainability initiatives from various manufacturers and retailers. Sunglasses are no exception and new initiatives have already been introduced.
Collaborations will remain a key area for brands of sunglasses to implement in an effort to stand out in a fairly fragmented competitive landscape. Following the popularity of outdoor activities such as camping gaining momentum during the pandemic, which remains relevant in Japan, collaborations with outdoor brands are likely to continue.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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