Sunglasses develop in diverse forms and, in 2018 and 2019, tinted sunglasses were popular as a daily fashion items. Sunglasses with 50% and above tint are a commonly used type of lens that is barely transparent and normally used for outdoor protection.
The major retail channels for sunglasses are department stores and optical stores. However, as the travel industry grows, the duty-free channel is affecting sunglasses sold in the domestic market.
The South Korean government has reduced employees’ permitted number of weekly working hours. As consumers are thus enjoying more leisure time, it is likely that spending time on sporting and outdoor activities will increase.
Although global manufacturers such as Luxottica might offer a wider range of brands, iicombined Co Ltd managed to maintain its lead in sunglasses in 2018. The company’s brand, Gentle Monster, has become a global giant brand in sunglasses.
Global sunglasses manufacturers like Luxottica and Vision Service Plan Global rank in the top three manufacturers in South Korea. However, there is a parallel import issue.
International brand owners with disappointing revenue figures are withdrawing from South Korea. Local distributors are enjoying the benefits of this by acquiring the distribution rights from the subsidiaries of global companies that are leaving the country.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in South Korea with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our sunglasses market research database.