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Learn moreAug 2020
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The sunglasses category in South Korea was adversely affected during Q1 2020 as a result of COVID-19, but demonstrated recovery in Q2. The sunglasses category is expected to see further growth in Q3 due to summer sale and consumers going on holiday.
International brands are doing well in 2020, with locally grown premium brands such as Gentle Monster driving purchases among younger consumers. The brand opened a special and unique concept pop-up store in 2020 named ‘Jentle Home’, which contributed to its significant share gain in the sunglasses category in 2020, through which iicombined Co Ltd consolidated its leading position.
Retailers have opened new outlets in the category and developed modern marketing strategies. Shinsegae Department Store opened a pop-up store exclusive to Gucci Sunglasses, offering unique designs reminiscent of bamboo, as well as bold, square-shaped offerings.
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.