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Country Report

Sunglasses in

Sunglasses in South Korea

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sunglasses category recovers in Q2, travel restrictions and lack of duty free purchases benefit local players

The sunglasses category in South Korea was adversely affected during Q1 2020 as a result of COVID-19, but demonstrated recovery in Q2. The sunglasses category is expected to see further growth in Q3 due to summer sale and consumers going on holiday.

International and luxury products prove popular in 2020, changing fashions in lenses and frames

International brands are doing well in 2020, with locally grown premium brands such as Gentle Monster driving purchases among younger consumers. The brand opened a special and unique concept pop-up store in 2020 named ‘Jentle Home’, which contributed to its significant share gain in the sunglasses category in 2020, through which iicombined Co Ltd consolidated its leading position.

Retailers increase their offer, utilise modern space marketing techniques to reach consumers

Retailers have opened new outlets in the category and developed modern marketing strategies. Shinsegae Department Store opened a pop-up store exclusive to Gucci Sunglasses, offering unique designs reminiscent of bamboo, as well as bold, square-shaped offerings.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES (FAQS ABOUT SAMPLES):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Do spectacle frames create more sales than spectacle lenses in South Korea?
Which type of spectacles do we spend more on – men’s, women’s or children’s?
How are independent opticians coping with the emergence of health and beauty multiples?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

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Sunglasses in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sunglasses category recovers in Q2, travel restrictions and lack of duty free purchases benefit local players

International and luxury products prove popular in 2020, changing fashions in lenses and frames

Retailers increase their offer, utilise modern space marketing techniques to reach consumers

RECOVERY AND OPPORTUNITIES

E-commerce surges in distribution of sunglasses, players offer reassurances of authenticity

Demand for sunglasses set to rise as travel and tourism recovers from COVID-19

Celebrity endorsements target specific consumer segments

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2015-2020
Table 2 Sales of Sunglasses: Value 2015-2020
Table 3 Sales of Sunglasses: % Volume Growth 2015-2020
Table 4 Sales of Sunglasses: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 6 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 7 Distribution of Sunglasses by Format: % Value 2015-2020
Table 8 Forecast Sales of Sunglasses: Volume 2020-2025
Table 9 Forecast Sales of Sunglasses: Value 2020-2025
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sunglasses: % Value Growth 2020-2025

Eyewear in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2015-2020
Table 13 Sales of Eyewear by Category: Value 2015-2020
Table 14 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 15 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Eyewear: % Value 2015-2019
Table 17 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 18 Distribution of Eyewear by Format: % Value 2015-2020
Table 19 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 20 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sunglasses in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sunglasses category recovers in Q2, travel restrictions and lack of duty free purchases benefit local players

International and luxury products prove popular in 2020, changing fashions in lenses and frames

Retailers increase their offer, utilise modern space marketing techniques to reach consumers

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Overview

The Sunglasses in South Korea market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Sunglasses in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sunglasses category recovers in Q2, travel restrictions and lack of duty free purchases benefit local players

International and luxury products prove popular in 2020, changing fashions in lenses and frames

Retailers increase their offer, utilise modern space marketing techniques to reach consumers

RECOVERY AND OPPORTUNITIES

E-commerce surges in distribution of sunglasses, players offer reassurances of authenticity

Demand for sunglasses set to rise as travel and tourism recovers from COVID-19

Celebrity endorsements target specific consumer segments

CATEGORY DATA

Eyewear in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear

COVID-19 country impact

Company response

Retailing shift

What next for eyewear?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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