As people remain at home in seclusion and advice about maintaining good immunity levels is consistently spread by fmcg companies, doctors, and pharmaceutical companies, people have become more aware about the benefits of keeping healthy. The result is that people have developed outdoor exercise routines, such as walking, jogging, and cycling, largely because gym facilities remain intermittent, based on state-level lockdown restrictions.
The period between April and June is the holiday season in India when people tend to travel. This is also the period when summer is at its peak.
Sunglasses retailers experienced recovery during Q1 2021 due to the relaxation of social distancing norms, which resulted in people going on short domestic trips. However, players anticipated that there could be a second wave and, hence, were already taking precautions to overcome any future adversity without too many hiccups.
Department stores are largely positioned within shopping centres and attract large crowds. However, with the new lockdown regulations that were introduced in 2021, shopping centres were again asked to cease their operations as social distancing lapses would result in the spread of the virus.
The pandemic has forced people to explore different digital ways to shop using contactless methods, ranging from shopping online to making digital payments. Hence, with people now more comfortable using digital methods to shop, this is projected to grow when purchasing sunglasses.
The Indian government implemented new lockdowns across states due to the rise in COVID-19 cases in 2021, which resulted in restrictions being placed on international travel. Although domestic travel is allowed, it is only operational with stringent protocols.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sunglasses research and analysis database.
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