Sunglasses in Germany

September 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Sunglasses industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sunglasses industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sunglasses in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sunglasses in Germany?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Sunglasses in Germany?
  • How are products distributed in Sunglasses in Germany?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Sunglasses in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales down due to lost overseas holiday occasions
Social media a key driver
Luxottica Germany continues to lead sunglasses

RECOVERY AND OPPORTUNITIES

Sales likely to take some time to fully recover
More diverse retail landscape of sunglasses due to its fashion nature
Sunglasses with sight correction are becoming increasingly popular

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2015-2020 Table 2 Sales of Sunglasses: Value 2015-2020 Table 3 Sales of Sunglasses: % Volume Growth 2015-2020 Table 4 Sales of Sunglasses: % Value Growth 2015-2020 Table 5 NBO Company Shares of Sunglasses: % Value 2015-2019 Table 6 LBN Brand Shares of Sunglasses: % Value 2016-2019 Table 7 Distribution of Sunglasses by Format: % Value 2015-2020 Table 8 Forecast Sales of Sunglasses: Volume 2020-2025 Table 9 Forecast Sales of Sunglasses: Value 2020-2025 Table 10 Forecast Sales of Sunglasses: % Volume Growth 2020-2025 Table 11 Forecast Sales of Sunglasses: % Value Growth 2020-2025

Eyewear in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2015-2020 Table 13 Sales of Eyewear by Category: Value 2015-2020 Table 14 Sales of Eyewear by Category: % Volume Growth 2015-2020 Table 15 Sales of Eyewear by Category: % Value Growth 2015-2020 Table 16 NBO Company Shares of Eyewear: % Value 2015-2019 Table 17 LBN Brand Shares of Eyewear: % Value 2016-2019 Table 18 Distribution of Eyewear by Format: % Value 2015-2020 Table 19 Forecast Sales of Eyewear by Category: Volume 2020-2025 Table 20 Forecast Sales of Eyewear by Category: Value 2020-2025 Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sunglasses research and analysis database.

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