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Learn moreSep 2020
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The COVID-19 pandemic and the measures taken to try and contain it has weighed on sunglasses demand in 2020 as consumers have delayed their purchasing decisions due to uncertainty connected with summer holidays. Sunglasses is a secondary good, which is why consumers do not prioritise buying it, but rather wait “for better times”.
Social media is becoming extremely important for the sales of sunglasses. Brands have extensively used a mix of public and private communication.
As more of a fashion item, sunglasses in Germany is dominated by international brands. Sunglasses is dominated by international players, with sports companies targeting their products at young, physically active customers, and fashion giants offering a whole range of models from luxury brands from the world of fashion (Gucci, Dior etc).
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Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sunglasses industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
This industry report originates from Passport, our sunglasses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.