As a whole, the category of sunglasses in Thailand has demonstrated resilience and adaptability by embracing e-commerce platforms and digital channels to connect with consumers despite the challenges faced during the pandemic. As the country recovers from the impact of COVID-19, an increasing number of consumers are now returning to in-store shopping.
Sunglasses have long been perceived as a luxury and a fashion statement in Thailand due to their ability to serve both practical and aesthetic purposes. While the primary function of sunglasses is to protect the eyes from harmful UV rays, they also have a significant impact on a person's appearance and style.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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