Competitive Landscape
Luxottica and Kering Reinforce Lead through Sustained Growth
Sunglasses in Indonesia remains concentrated, led primarily by Luxottica Group SpA, which held the largest retail value share of 36% in 2025, rising from 33% in 2024, indicating a resilient leadership position. Second-placed Kering SA also demonstrated notable growth, increasing its share from a modest 1% in 2021 to a significant 5% in 2025, reflecting successful expansion and a rising consumer preference for its brands.
Premium Brand Appeal Sustains Leadership Amid Evolving Consumer Demand
The leading brands maintain their top positions in sunglasses in Indonesia by capitalising on their iconic designs, superior quality, and brand prestige, which resonate strongly with the urban middle class. Brands such as Ray-Ban, Oakley, Gucci, and Prada continue to lead, driven by their timeless appeal, high-performance UV-protective and polarised lenses, and durable frame materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Indonesia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Indonesia?
- How are products distributed in Sunglasses in Indonesia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Indonesia - Category analysis
Key Data Insights
Sunglasses Summary
Rising Population and Higher Incomes Drive Volume and Value Growth
Korean Fashion Brands and Social Commerce Drive Agile Product Adoption and Sales
Virtual Try-On Technology and Omnichannel Integration Enhance Shopper Experiences and Sales
Rising Digital Influence and Consumer Spending Expected to Drive Steady Growth
Social Media and Sustainability Set to Shape Consumer Demand and Brand Strategies
Agile Innovation and Digital Engagement to Drive Competitive Advantage
Luxottica and Kering Reinforce Lead through Sustained Growth
Premium Brand Appeal Sustains Leadership Amid Evolving Consumer Demand
Optical Goods Stores Leads Sales While Retail E-Commerce Gains Traction in the Affordable Segment
Eyewear in Indonesia - Industry Overview
2026 Developments
Key Data Insights
Eyewear Sees Solid Value Growth Amid Rising Disposable Incomes
Spectacles Leads Value Sales and Growth, While Contact Lenses Sees Volume Dynamism
Kcmtku and Kacamatamoo Leverage Lifestyle Trends to Expand Eyewear Appeal and Sales
Parents and Young Consumers Expected to Drive Growth through Health and Style
Retailers Will Integrate Omnichannel Strategies to Convert and Retain Customers
Population Growth and Rising Consumer Expenditure Set to Underpin Premiumisation
Luxottica and Essilor Maintain Their Lead through Premium Offerings and Distribution
Owndays and Saturdays Capture Urban Consumers with Focused Retail and Lifestyle Strategies
Optical Goods Stores Retains Dominance While Online Channels Drive Growth in Non-Prescription Eyewear
Country Reports Disclaimer
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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