Competitive Landscape
Luxottica and Kering Reinforce Dominance through Innovation and Scale
The sunglasses landscape in Italy remains highly concentrated, with Luxottica Group SpA leading decisively with a 45% retail value share in 2025, followed by Kering Eyewear SpA at 20%. This duopoly showed an increase over recent years, with Luxottica’s share rising from 42% in 2021 to 45% in 2025, and Kering increasing from 18% to 20% over the same period.
Strategic Acquisitions and Smartglasses Launches Reshape the Competitive Dynamics
In 2026, significant mergers and acquisitions signal intensified consolidation and capability expansion within the sunglasses landscape in Italy. Kering’s acquisition of Lenti srl, a specialised sunglasses lens manufacturer, alongside the purchases of Visard and Mistral, enhances its control over lens production and supports accelerated innovation, particularly in the premium and luxury segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Italy?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Italy?
- How are products distributed in Sunglasses in Italy?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Italy - Category analysis
Key Data Insights
Sunglasses Summary
Value Growth Defies Volume Decline Amid Economic Stability
Oakley Leads Innovation with Smart Wearable Technology for Active Consumers
Ray-Ban and Influencers Drive Smart Eyewear Visibility with Digital Campaigns
Economic Challenges Likely to Drive Cautious Spending
Innovation in Smart and Sustainable Sunglasses to Reshape Product Offerings and Consumer Engagement
Luxottica and Kering Reinforce Dominance through Innovation and Scale
Strategic Acquisitions and Smartglasses Launches Reshape the Competitive Dynamics
Optical Goods Stores Maintains Its Lead While Retail E-Commerce Gains Ground Rapidly
Eyewear in Italy - Industry Overview
2026 Developments
Key Data Insights
Steady Growth in Retail Value Driven by Innovation and Demographic Stability
Spectacles Dominates Value Sales, While Contact Lenses Drives Volume Sales through Innovation
Ray-Ban Meta Gen 2 Drives Smart Eyewear Adoption among Young Consumers
Contact Lenses and Spectacles to Drive Steady Value Growth through Innovation and Rising Volumes
Younger Consumers and Sustainability to Drive Innovation in Smart and Eco-Friendly Eyewear
Retailers Will Adapt to Tech and Sustainability Trends to Enhance Customer Engagement and Loyalty
Leading Manufacturers Consolidate Positions through Innovation and Integration
Vsp Vision Acquisition and Smart Eyewear Launches Reshape Competition and Growth
Optical Goods Stores Leads While Retail E-Commerce Steadily Gains Ground
Country Reports Disclaimer
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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