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Country Report

Video Games in

Video Games in Australia

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Static consoles the second best performer in the category

In 2017, static consoles was one of the fastest growing categories in video games in Australia thanks to consumer interest in new product launches, including PlayStation 4 Pro, Xbox One X and Nintendo Switch, with the latter being particularly appealing due to its portability. Other factors supporting the success of Nintendo Switch were its convenience, affordability, play value and range of games.

Sales of digital video games continue to grow

Digital sales of console and computer games continued to increase in 2017 thanks to the general shift towards online retailing. As more companies have improved their online platforms, consumers have become more comfortable with the idea of accessing most games and add-on features through them.

Consumers seek an improved gaming experience at home

Consumers are becoming increasingly interested in investing time, money and effort in improving their gaming experience at home. Such consumers are traditionally more active in the gaming industry.

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

The introduction of Nintendo Switch in Australia had a significant impact on the performance of the video games category. With strong sales following its launch, Nintendo Australia gained notable ground in static consoles and moved from fifth to second position in the wider video games category.

Manufacturers and retailers aim to benefit from product bundling

Video games manufacturers and retailers have benefited from the surge in demand for video games and console accessories as new consoles have been introduced over the past three years. However, they still face challenges when it comes to selling more of their products to Australian consumers.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Australia?
What are the major companies Australia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Australia - Category analysis

HEADLINES

PROSPECTS

Static consoles the second best performer in the category

Sales of digital video games continue to grow

Consumers seek an improved gaming experience at home

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

Manufacturers and retailers aim to benefit from product bundling

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Australia - Industry Overview

EXECUTIVE SUMMARY

Video games drives growth in toys and games

Australian parents promote more traditional play

Construction suffers a sharp drop in sales despite manufacturers’ efforts

Traditional toys and games retailers experience a further decline in 2017

Toys and games expected to post moderate growth over the forecast period

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Static consoles the second best performer in the category

Sales of digital video games continue to grow

Consumers seek an improved gaming experience at home

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

Manufacturers and retailers aim to benefit from product bundling

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Australia - Category analysis

HEADLINES

PROSPECTS

Static consoles the second best performer in the category

Sales of digital video games continue to grow

Consumers seek an improved gaming experience at home

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

Manufacturers and retailers aim to benefit from product bundling

CATEGORY DATA

Toys and Games in Australia - Industry Overview

EXECUTIVE SUMMARY

Video games drives growth in toys and games

Australian parents promote more traditional play

Construction suffers a sharp drop in sales despite manufacturers’ efforts

Traditional toys and games retailers experience a further decline in 2017

Toys and games expected to post moderate growth over the forecast period

MARKET DATA

SOURCES

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