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Country Report

Video Games in

Video Games in Australia

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong volume growth for static consoles

Static consoles continued to show strong volume and current value growth in Australia in 2018. The new console releases in 2017 and 2018 continued to yield rewards for manufacturers in the category and therefore helped static consoles to grow for another year.

AR/VR headsets increase in popularity amongst gamers in Australia

AR/VR headsets saw another year of strong volume and current value growth in 2018. The category continued to see a boost to its sales as price rises were low, and new static consoles such as PlayStation 4 Pro continued to gain popularity amongst consumers.

Rising sales of digital console and computer games

Video games saw the strong current value growth of digital console games and digital computer games in 2018. With the release of Nintendo Switch and the roll-out of its Nintendo online platform, digital sales of video games for consoles continued to rise.

COMPETITIVE LANDSCAPE

Sony and Nintendo battle for the top spot in video games

Sony Computer Entertainment Australia held the lead in video games in value terms throughout the review period, including in 2018. Its PlayStation 4 continued to be the preferred static console amongst Australians, with year-on-year sales remaining healthy; supported by the release of its premium console, the PlayStation 4 Pro.

Electronic Arts Australia leads video games software

Electronic Arts Australia continued to lead video games software in Australia in value terms in 2018 (Fifa, The Sims, Battlefield, etc.), followed closely by Activision Blizzard Australia (Call of Duty, Diablo, Skylanders, etc.

Fortnite becomes a disruptor in video games

A trending topic amongst members of the video games community is the increasing popularity of Fortnite, a video game developed by Epic Games. It is estimated that Fortnite has reached 250 million players worldwide, which is a significant increase from the number of players reported early in 2018.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Australia?
What are the major companies Australia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Australia - Category analysis

HEADLINES

PROSPECTS

Strong volume growth for static consoles

AR/VR headsets increase in popularity amongst gamers in Australia

Rising sales of digital console and computer games

COMPETITIVE LANDSCAPE

Sony and Nintendo battle for the top spot in video games

Electronic Arts Australia leads video games software

Fortnite becomes a disruptor in video games

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in Australia - Industry Overview

EXECUTIVE SUMMARY

Growth in toys and games despite decline in traditional toys and games

Toys ‘R’ Us leaves the Australian market

Manufacturers focus on omnichannel strategies

Mass merchandisers and department stores are set to increase

Growth in toys and games is set to be driven by video games

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Megatrends

Country Report

Video Games in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong volume growth for static consoles

AR/VR headsets increase in popularity amongst gamers in Australia

Rising sales of digital console and computer games

COMPETITIVE LANDSCAPE

Sony and Nintendo battle for the top spot in video games

Electronic Arts Australia leads video games software

Fortnite becomes a disruptor in video games

Samples

Overview

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Table of Contents

Video Games in Australia - Category analysis

HEADLINES

PROSPECTS

Strong volume growth for static consoles

AR/VR headsets increase in popularity amongst gamers in Australia

Rising sales of digital console and computer games

COMPETITIVE LANDSCAPE

Sony and Nintendo battle for the top spot in video games

Electronic Arts Australia leads video games software

Fortnite becomes a disruptor in video games

CATEGORY DATA

Toys and Games in Australia - Industry Overview

EXECUTIVE SUMMARY

Growth in toys and games despite decline in traditional toys and games

Toys ‘R’ Us leaves the Australian market

Manufacturers focus on omnichannel strategies

Mass merchandisers and department stores are set to increase

Growth in toys and games is set to be driven by video games

MARKET DATA

SOURCES

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