Video Games in Australia

PROSPECTS

Static consoles the second best performer in the category

In 2017, static consoles was one of the fastest growing categories in video games in Australia thanks to consumer interest in new product launches, including PlayStation 4 Pro, Xbox One X and Nintendo Switch, with the latter being particularly appealing due to its portability. Other factors supporting the success of Nintendo Switch were its convenience, affordability, play value and range of games.

Sales of digital video games continue to grow

Digital sales of console and computer games continued to increase in 2017 thanks to the general shift towards online retailing. As more companies have improved their online platforms, consumers have become more comfortable with the idea of accessing most games and add-on features through them.

Consumers seek an improved gaming experience at home

Consumers are becoming increasingly interested in investing time, money and effort in improving their gaming experience at home. Such consumers are traditionally more active in the gaming industry.

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

The introduction of Nintendo Switch in Australia had a significant impact on the performance of the video games category. With strong sales following its launch, Nintendo Australia gained notable ground in static consoles and moved from fifth to second position in the wider video games category.

Manufacturers and retailers aim to benefit from product bundling

Video games manufacturers and retailers have benefited from the surge in demand for video games and console accessories as new consoles have been introduced over the past three years. However, they still face challenges when it comes to selling more of their products to Australian consumers.

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