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Country Report

Video Games in

Video Games in Taiwan

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Nintendo’s Switch launch boosts consoles, underpins overall category performance

Video games led the category’s overall growth in 2019 due to the launch of Nintendo’s Switch in consoles. Nintendo dominated in both hand-held and static consoles.

E-commerce gains distribution share, but traditional toys and games stores remain popular

In 2019 hundreds of traditional toys and games stores, electronics and appliance specialist retailers and media products stores maintained their strong appeal to gamers with their fast response, considerate consumer service and constant in-store promotions. Furthermore, the Executive Yuan in Taiwan finally updated its sports industry regulations to recognise e-sports as a sporting event from August 2018.

Switch launch boosts Nintendo in consoles, Fortnite pushes Epic Games up the rankings in software

Nintendo Phuten Co Ltd benefited from the launching of Switch in 2019, and surged ahead in terms of video games value share, taking the lead of this category from Sony Computer Entertainment Co Ltd. Switch performed far better than PlayStation4 in static consoles, where Nintendo became the dominant player in 2019.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of video games are now expected to grow by 7% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 6% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

Driven by the strong performance of Nintendo Switch, the static consoles and video games software (digital) categories are expected to finish 2020 with double-digit growth rates. However, after the Lunar New Year holiday, Switch suffered from out of stock issues.

Recovery and opportunities

Positive growth of consoles is expected to persist over the forecast period. In addition to providing wider options for entertainment at home, gaming also offers the ability to socialise in times of social distancing.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Taiwan?
What are the major companies Taiwan?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Nintendo’s Switch launch boosts consoles, underpins overall category performance

E-commerce gains distribution share, but traditional toys and games stores remain popular

Switch launch boosts Nintendo in consoles, Fortnite pushes Epic Games up the rankings in software

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2014-2019
Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024

Toys and Games in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Players seek multigenerational appeal, invest in urban advertising and promotional activities

Nintendo propelled by Switch launch, online sales gain traction despite longstanding popularity of traditional stores

Screen fatigue and need for mental stimulus boost traditional products, while video games maintain personal connections

MARKET DATA

Table 15 Sales of Toys and Games by Category: Value 2014-2019
Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024

Megatrends

Country Report

Video Games in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Nintendo’s Switch launch boosts consoles, underpins overall category performance

E-commerce gains distribution share, but traditional toys and games stores remain popular

Switch launch boosts Nintendo in consoles, Fortnite pushes Epic Games up the rankings in software

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Nintendo’s Switch launch boosts consoles, underpins overall category performance

E-commerce gains distribution share, but traditional toys and games stores remain popular

Switch launch boosts Nintendo in consoles, Fortnite pushes Epic Games up the rankings in software

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

Toys and Games in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Players seek multigenerational appeal, invest in urban advertising and promotional activities

Nintendo propelled by Switch launch, online sales gain traction despite longstanding popularity of traditional stores

Screen fatigue and need for mental stimulus boost traditional products, while video games maintain personal connections

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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