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Learn moreAug 2020
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Video games led the category’s overall growth in 2019 due to the launch of Nintendo’s Switch in consoles. Nintendo dominated in both hand-held and static consoles.
In 2019 hundreds of traditional toys and games stores, electronics and appliance specialist retailers and media products stores maintained their strong appeal to gamers with their fast response, considerate consumer service and constant in-store promotions. Furthermore, the Executive Yuan in Taiwan finally updated its sports industry regulations to recognise e-sports as a sporting event from August 2018.
Nintendo Phuten Co Ltd benefited from the launching of Switch in 2019, and surged ahead in terms of video games value share, taking the lead of this category from Sony Computer Entertainment Co Ltd. Switch performed far better than PlayStation4 in static consoles, where Nintendo became the dominant player in 2019.
In 2020, sales of video games are now expected to grow by 7% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 6% rise in sales forecast in our 2019 edition of toys and games.
Driven by the strong performance of Nintendo Switch, the static consoles and video games software (digital) categories are expected to finish 2020 with double-digit growth rates. However, after the Lunar New Year holiday, Switch suffered from out of stock issues.
Positive growth of consoles is expected to persist over the forecast period. In addition to providing wider options for entertainment at home, gaming also offers the ability to socialise in times of social distancing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.