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Country Report

Video Games in

Video Games in Taiwan

Jun 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Video games software thrives as consumers increasingly go online in search of entertainment

Video games already dominates sales of toys and games in Taiwan with these products appealing to most age groups and spanning multiple platforms and the category is set to increase its dominance over the forecast period. Video games was impacted slightly by the decision of Nintendo and Sony to cease production of their hand-held consoles, while AR/VR headsets fell out of public focus due to a lack of new products in 2018.

Players invest in advertising to drive sales of video games software

Consumers lose interest in AR/VR headsets due to limitations

Although local manufacturer HTC Corp, Samsung and Sony all successively launched AR/VR headsets during the review period, their products quickly lost their attraction due to their relatively low relevance to video games. A brand new VR theme park was opened in Taipei in 2017 by HTC which utilises its own HTC VIVE products.

COMPETITIVE LANDSCAPE

Sony retains lead but faces challenges as it ceases production of Sony PlayStation Vita

Sony Computer Entertainment Co Ltd retained its leading position in video games largely thanks to the strength of PlayStation 4. PlayStation 4 has a solid brand reputation that has been established among Taiwanese gamers, although it saw a significant decline in 2018 due to the strong demand for Nintendo’s Switch.

Nintendo Switch continues to win fans backed by new game launches

Nintendo Phuten Co Ltd continued to benefit from the strong performance of Switch in static consoles, which has seen dramatic growth since its launch in 2017. Switch performed significantly better than PlayStation 4 in 2018, especially during the Chinese New Year period, which was partly due to multiple new games being launched.

Activision Expands local presence with new gaming arena experience

Activision Blizzard Inc led video games software in 2018, with this being a highly fragmented category. In March 2017, the company started running its customer service centre in Taipei directly and withdrew its sole distribution and other rights from local game company Games First International Corp.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Taiwan?
What are the major companies Taiwan?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Taiwan - Category analysis

HEADLINES

PROSPECTS

Video games software thrives as consumers increasingly go online in search of entertainment

Players invest in advertising to drive sales of video games software

Consumers lose interest in AR/VR headsets due to limitations

COMPETITIVE LANDSCAPE

Sony retains lead but faces challenges as it ceases production of Sony PlayStation Vita

Nintendo Switch continues to win fans backed by new game launches

Activision Expands local presence with new gaming arena experience

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Video games go digital and mobile while traditional toys and games benefit from traditional appeal

Declining child population forces companies to rethink their audience

Sony and Nintendo’s decision to exit hand-held consoles alters the competitive landscape

Internet retailing benefits from shift to video games (digital) while Toys “R” Us remains under a cloud

PlayStation 5, Xbox Two and the rise and rise of mobile games

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Megatrends

Country Report

Video Games in Taiwan

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Executive Summary

New Report Guarantee

PROSPECTS

Video games software thrives as consumers increasingly go online in search of entertainment

Players invest in advertising to drive sales of video games software

Consumers lose interest in AR/VR headsets due to limitations

COMPETITIVE LANDSCAPE

Sony retains lead but faces challenges as it ceases production of Sony PlayStation Vita

Nintendo Switch continues to win fans backed by new game launches

Activision Expands local presence with new gaming arena experience

Samples

Overview

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Table of Contents

Video Games in Taiwan - Category analysis

HEADLINES

PROSPECTS

Video games software thrives as consumers increasingly go online in search of entertainment

Players invest in advertising to drive sales of video games software

Consumers lose interest in AR/VR headsets due to limitations

COMPETITIVE LANDSCAPE

Sony retains lead but faces challenges as it ceases production of Sony PlayStation Vita

Nintendo Switch continues to win fans backed by new game launches

Activision Expands local presence with new gaming arena experience

CATEGORY DATA

Toys and Games in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Video games go digital and mobile while traditional toys and games benefit from traditional appeal

Declining child population forces companies to rethink their audience

Sony and Nintendo’s decision to exit hand-held consoles alters the competitive landscape

Internet retailing benefits from shift to video games (digital) while Toys “R” Us remains under a cloud

PlayStation 5, Xbox Two and the rise and rise of mobile games

MARKET DATA

SOURCES

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