Video Games in Taiwan

PROSPECTS

Video games set to lead overall industry growth

Video games already generates much higher value sales than traditional toys and games and the gap between the two categories is set to widen over the forecast period. The more dynamic growth expected in video games is set to be mainly due to the enthusiasm for video games software in digital formats, with mobile games likely to register particularly strong sales growth.

Higher internet access and mobile device proliferation to be influential

With purchases of video games software moving consistently towards the digital realm, the increases expected in the penetration of mobile devices and internet access in Taiwan during the forecast period is likely to see video games software (digital) become the most important video games software category. One negative consequence of the greater focus on mobile gaming and software downloads however is that sales of video games software (physical) are set to continue declining, presenting challenges to the distributors and store-based retailers of video games software.

In-game purchases expected to come to the fore

In video games software, the split between whole games sales and in-game purchases is very likely to be skewed towards the latter during the forecast period. This is set to be due to high price-sensitivity of Taiwanese gamers.

COMPETITIVE LANDSCAPE

Sony Computer Entertainment Co Ltd remains the leading player

Computer games hardware manufacturer Sony Computer Entertainment led video games again in 2017. The player’s leading brand PlayStation 4 has already been available for several years and the console has a solid reputation in Taiwan.

Nintendo Phuten Co Ltd benefits from the launch of Nintendo Switch

Nintendo Phuten Co was the most dynamic player in video games in 2017 and this can be solely attributed to the launch of the company’s innovative new console Nintendo Switch. This new console is a hybrid of a static console and a handheld console and sales were brisk between its launch in March 2017 and the end of the year.

Activision Blizzard still the strongest player in video games software

Activision Blizzard maintained its position as the leader in video games software in 2017, heading a highly fragmented field of international software publishers. The company’s flagship titles include Call of Duty, Diablo and Starcraft.

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