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Country Report

Video Games in

Video Games in Taiwan

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Video games set to lead overall industry growth

Video games already generates much higher value sales than traditional toys and games and the gap between the two categories is set to widen over the forecast period. The more dynamic growth expected in video games is set to be mainly due to the enthusiasm for video games software in digital formats, with mobile games likely to register particularly strong sales growth.

Higher internet access and mobile device proliferation to be influential

With purchases of video games software moving consistently towards the digital realm, the increases expected in the penetration of mobile devices and internet access in Taiwan during the forecast period is likely to see video games software (digital) become the most important video games software category. One negative consequence of the greater focus on mobile gaming and software downloads however is that sales of video games software (physical) are set to continue declining, presenting challenges to the distributors and store-based retailers of video games software.

In-game purchases expected to come to the fore

In video games software, the split between whole games sales and in-game purchases is very likely to be skewed towards the latter during the forecast period. This is set to be due to high price-sensitivity of Taiwanese gamers.

COMPETITIVE LANDSCAPE

Sony Computer Entertainment Co Ltd remains the leading player

Computer games hardware manufacturer Sony Computer Entertainment led video games again in 2017. The player’s leading brand PlayStation 4 has already been available for several years and the console has a solid reputation in Taiwan.

Nintendo Phuten Co Ltd benefits from the launch of Nintendo Switch

Nintendo Phuten Co was the most dynamic player in video games in 2017 and this can be solely attributed to the launch of the company’s innovative new console Nintendo Switch. This new console is a hybrid of a static console and a handheld console and sales were brisk between its launch in March 2017 and the end of the year.

Activision Blizzard still the strongest player in video games software

Activision Blizzard maintained its position as the leader in video games software in 2017, heading a highly fragmented field of international software publishers. The company’s flagship titles include Call of Duty, Diablo and Starcraft.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Taiwan?
What are the major companies Taiwan?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Taiwan - Category analysis

HEADLINES

PROSPECTS

Video games set to lead overall industry growth

Higher internet access and mobile device proliferation to be influential

In-game purchases expected to come to the fore

COMPETITIVE LANDSCAPE

Sony Computer Entertainment Co Ltd remains the leading player

Nintendo Phuten Co Ltd benefits from the launch of Nintendo Switch

Activision Blizzard still the strongest player in video games software

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Strong growth recorded as video games underlines its dominance

Unfavourable demographic trends present issues for industry players

Video games players underline their growing importance in the industry

Top retailer Li & Fung faces challenges due to Toys “R” Us bankruptcy

Moderate growth expected across toys and games

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Video games set to lead overall industry growth

Higher internet access and mobile device proliferation to be influential

In-game purchases expected to come to the fore

COMPETITIVE LANDSCAPE

Sony Computer Entertainment Co Ltd remains the leading player

Nintendo Phuten Co Ltd benefits from the launch of Nintendo Switch

Activision Blizzard still the strongest player in video games software

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Taiwan - Category analysis

HEADLINES

PROSPECTS

Video games set to lead overall industry growth

Higher internet access and mobile device proliferation to be influential

In-game purchases expected to come to the fore

COMPETITIVE LANDSCAPE

Sony Computer Entertainment Co Ltd remains the leading player

Nintendo Phuten Co Ltd benefits from the launch of Nintendo Switch

Activision Blizzard still the strongest player in video games software

CATEGORY DATA

Toys and Games in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Strong growth recorded as video games underlines its dominance

Unfavourable demographic trends present issues for industry players

Video games players underline their growing importance in the industry

Top retailer Li & Fung faces challenges due to Toys “R” Us bankruptcy

Moderate growth expected across toys and games

MARKET DATA

SOURCES

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