Video Games in Singapore

PRE-COVID-19 PERFORMANCE

As e-sports gears for expansion, livestreaming platforms also gain momentum in Singapore in 2019

With a growing number of companies collaborating with tournament organisers, government bodies getting involved and a marked increase in media coverage, Singapore was witnessing a notable rise in investments in e-sports in 2019. In an effort to boost the profile of e-sports in the country Singapore Sports Hub, together with local e-sports organisation Team Flash, launched Singapore’s first e-sports training facility at the OCBC Arena in March 2019 to train emerging local talents with an aim towards improving Singapore’s medal chances at the 2019 Southeast Asia and 2022 Asian games.

Mobile games drives sales of video games software (digital) in 2019

In 2019, mobile games was the single biggest contributor to video games software (digital) in absolute terms and it saw the second highest, double-digit value growth after console games (digital) over the year. As smartphones become more affordable and mobile data plans get less costly, it is becoming increasingly easy for consumers to access high-speed internet on their hand-held devices.

Nintendo secures leading position in 2019 as Supercell inches upwards, while Sony exits hand-held landscape and drops rank

Propelled by strong growth in hardware and software sales in 2019, Maxsoft Pte Ltd (Nintendo) captured significant value share and grew to occupy the top spot as leader in video games in Singapore. Some of the key drivers for this growth were the Nintendo Switch and newly launched Nintendo Switch Lite.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of video games are now expected to grow by 4% in constant 2019 value terms in light of the impact of COVID-19, which is in line with the 4% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

Despite stock shortages for Nintendo Switch across all channels when production was halted in China early in the year, static consoles is set to see very high growth by the end of the year, nearly double what it was in 2019. Online and mobile gaming is expected to post exponential growth in 2020 as children and adults alike looked for engaging entertainment options while being forced to stay indoors during the first quarter of the year.

Recovery and opportunities

Over the forecast period, video games is expected to post a higher constant value CAGR than the one it registered over the 2014-2019 review period. In line with current trends, static consoles, AR/VR headsets and mobile games are set to see the highest growth.

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