Video Games in Singapore

PROSPECTS

Nintendo successfully targets families with Switch

The success of Nintendo’s Switch is highly attributed by great interest in console games as an enjoyable bonding activity for both children and adults alike. With family-friendly games like the Super Mario and Zelda series, Nintendo has succeeded in attracting children and adults to be a large part of their audience.

Popularity of mobile gaming affects both traditional toys and video games

The rise in popularity of mobile gaming has caused the decline in hand-held games. While AR/VR headsets have seen a slow start and are not growing as well as anticipated, mobile VR has been the main contributor to the value and volume growth in AR/VR headsets, in large part due to mobile gaming’s growth.

COMPETITIVE LANDSCAPE

Maxsoft records dynamic growth in video games hardware

Maxsoft Pte Ltd recorded very strong growth and significantly closed the share gap with Sony Electronics (S) Pte Ltd in video games hardware following the recent launch of Nintendo Switch as well as its success in targeting both families and gamers alike. The high cost of owning a Switch console did not deter consumers from buying it.

Fast growth in mobile gaming creates new frontier in e-sports

Supercell Oy continued to be the leader in mobile games in 2018 as the company takes active moves to remain at the forefront of the gaming industry. It ventured into e-sports in a bid to strengthen its mega hit title Clash Royale by capitalising on a new league with over 7,000 players competing for a million-dollar cash prize.

Files are delivered directly into your account within a few minutes of purchase.