Video Games in Singapore

PROSPECTS

Nintendo Switch revives video games

Nintendo Switch was launched in early 2017, and was very well-received in Singapore, as was the case globally. It targets a wide range of consumers due to covering both static and hand-held consoles, which was one of the main reasons behind its success.

Gaming accessories declines due to the decline of toys-to-life

Toys-to-life showed an accelerated decline in 2017, as more major manufacturers discontinued product lines or did not launch new products. LEGO announced plans to stop producing new Lego Dimensions sets in 2017, following Disney Infinity, which was discontinued in 2016, and Skylanders remained quiet, with no new games launched in 2017.

Video games software going digital

Nintendo Switch did not impact the trend of software digitisation, as physical video games software continued to decline in 2017, and the decline is expected to accelerate over the forecast period, given that consumers’ purchases are shifting to digital format at an increasing rate. The advance of digital technology will further serve gamers’ desire to play a wider variety of games software with more convenience via digital download.

COMPETITIVE LANDSCAPE

Sony leads hardware, whilst Maxsoft shows the fastest growth

In 2017, Maxsoft saw the fastest growth in video games hardware, thanks to the huge success of Nintendo Switch, although it was not enough to take the leading position of Sony Electronics in Singapore. With the latest version of the PlayStation available in the market for a while and no significant update in 2017, the performance of Sony Electronics was soft, with a slight decline in the average unit price as more price promotions kicked in to boost sales.

Mobile games publishers perform well due to the surge of mobile games

Supercell remained the leading video games software publisher in 2017, thanks to the popularity of mobile games in Singapore. Faster growth was mostly seen by mobile games publishers in 2017, such as COM2US with Summoners War and Activision Blizzard with Candy Crush Saga.

Video arcades revive with the increasing popularity of VR and AR

The rapidly increasing popularity of virtual reality (VR) and augmented reality (AR) is revitalising the video arcade industry, with local and cross-border arcade companies jumping into the business. AR/VR headsets recorded the fastest growth in video games in current value terms in 2017, and the growth trend is expected to accelerate over the forecast period, with advances in technology as well as commercialisation, with prices falling.

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