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Learn moreAug 2020
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Video games continued to perform positively in the United Arab Emirates in 2019 in terms of both hardware and software. With recent console upgrade launches over the past year, sales of static consoles grew in 2019, driving growth for video games hardware.
Video games hardware witnessed current value growth during the review period, with most of this growth derived from static consoles. Demand continued to grow in the region due to an increase in promotions and shifting technology, with new supporting apps on static consoles offering consumers a wide range of options other than gaming, such as streaming, recording and internet browsing.
Sony Corp continued to lead video games in 2019, with the launch of PlayStation 4 Pro towards the end of 2016 helping to boost its sales and share. The company’s worldwide prominence in gaming trickled down to the region, making it the leader in static consoles in the United Arab Emirates.
In 2020, sales of video games are now expected to grow by 5% in constant 2019 value terms in light of the impact of COVID-19, which is the same as the 5% rise in sales forecast in our 2019 edition of toys and games.
Sales of video games are set to benefit from the shift to digital entertainment which address the need for “hometainment” amid COVID-19. With both working and learning from home as a result of the pandemic, more people are now gaming to help manage boredom and fill the void of not being able to socialise.
Constant 2019 value sales of video games are expected to record further healthy double-digit growth over the forecast period. Whilst COVID-19 has increased the popularity of gaming, the digital transformation of playtime was already well on the way prior to COVID-19’s spread.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.