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Country Report
Video Games in the United Arab Emirates
Aug 2020
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Executive Summary
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PRE-COVID-19 PERFORMANCE
Video games sees a positive performance in 2019, with strong growth of esports
Video games continued to perform positively in the United Arab Emirates in 2019 in terms of both hardware and software. With recent console upgrade launches over the past year, sales of static consoles grew in 2019, driving growth for video games hardware.
Hand-held consoles record further decline
Video games hardware witnessed current value growth during the review period, with most of this growth derived from static consoles. Demand continued to grow in the region due to an increase in promotions and shifting technology, with new supporting apps on static consoles offering consumers a wide range of options other than gaming, such as streaming, recording and internet browsing.
Sony Corp with its popular PlayStation brand continues to lead video games
Sony Corp continued to lead video games in 2019, with the launch of PlayStation 4 Pro towards the end of 2016 helping to boost its sales and share. The company’s worldwide prominence in gaming trickled down to the region, making it the leader in static consoles in the United Arab Emirates.
2020 AND BEYOND
COVID-19 impact
In 2020, sales of video games are now expected to grow by 5% in constant 2019 value terms in light of the impact of COVID-19, which is the same as the 5% rise in sales forecast in our 2019 edition of toys and games.
Affected products within video games
Sales of video games are set to benefit from the shift to digital entertainment which address the need for “hometainment” amid COVID-19. With both working and learning from home as a result of the pandemic, more people are now gaming to help manage boredom and fill the void of not being able to socialise.
Recovery and opportunities
Constant 2019 value sales of video games are expected to record further healthy double-digit growth over the forecast period. Whilst COVID-19 has increased the popularity of gaming, the digital transformation of playtime was already well on the way prior to COVID-19’s spread.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in United Arab Emirates market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values and company shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Video Games in United Arab Emirates?
- What are the major companies United Arab Emirates?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Toys and Games market research database.
Want to find out more about this report?
Request more informationTable of Contents
Video Games in the United Arab Emirates - Category analysis
HEADLINES
PRE-COVID-19 PERFORMANCE
Video games sees a positive performance in 2019, with strong growth of esports
Hand-held consoles record further decline
Sony Corp with its popular PlayStation brand continues to lead video games
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2014-2019Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024
Toys and Games in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Technology continues to drive demand in 2019
Sony Corp leads, closely followed by Mattel
Further growth with the ongoing digitalisation of playtime and increasing population
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2014-2019Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Video Games in Argentina | Aug 2020
- Video Games in Australia | Jul 2020
- Video Games in Brazil | Sep 2020
- Video Games in Canada | Aug 2020
- Video Games in China | Aug 2020
- Video Games in France | Jul 2020
- Video Games in Germany | Aug 2020
- Video Games in Hong Kong, China | Aug 2020
- Video Games in India | Aug 2020
- Video Games in Indonesia | Aug 2020
- Video Games in Italy | Aug 2020
- Video Games in Japan | Aug 2020
- Video Games in Malaysia | Aug 2020
- Video Games in Mexico | Aug 2020
- Video Games in Poland | Aug 2020
- Video Games in Romania | Aug 2020
- Video Games in Russia | Aug 2020
- Video Games in Singapore | Aug 2020
- Video Games in South Africa | Aug 2020
- Video Games in South Korea | Aug 2020
- Video Games in Spain | Aug 2020
- Video Games in Sweden | Aug 2020
- Video Games in Switzerland | Sep 2020
- Video Games in Taiwan | Aug 2020
- Video Games in Thailand | Aug 2020
- Video Games in the Netherlands | Aug 2020
- Video Games in the Philippines | Aug 2020
- Video Games in the United Kingdom | Aug 2020
- Video Games in the US | Aug 2020
- Video Games in Turkey | Aug 2020
- Video Games in Ukraine | Aug 2020
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015
Complete Catalogue
Country Reports
- Video Games in Argentina | Aug 2020
- Video Games in Australia | Jul 2020
- Video Games in Brazil | Sep 2020
- Video Games in Canada | Aug 2020
- Video Games in China | Aug 2020
- Video Games in France | Jul 2020
- Video Games in Germany | Aug 2020
- Video Games in Hong Kong, China | Aug 2020
- Video Games in India | Aug 2020
- Video Games in Indonesia | Aug 2020
- Video Games in Italy | Aug 2020
- Video Games in Japan | Aug 2020
- Video Games in Malaysia | Aug 2020
- Video Games in Mexico | Aug 2020
- Video Games in Poland | Aug 2020
- Video Games in Romania | Aug 2020
- Video Games in Russia | Aug 2020
- Video Games in Singapore | Aug 2020
- Video Games in South Africa | Aug 2020
- Video Games in South Korea | Aug 2020
- Video Games in Spain | Aug 2020
- Video Games in Sweden | Aug 2020
- Video Games in Switzerland | Sep 2020
- Video Games in Taiwan | Aug 2020
- Video Games in Thailand | Aug 2020
- Video Games in the Netherlands | Aug 2020
- Video Games in the Philippines | Aug 2020
- Video Games in the United Kingdom | Aug 2020
- Video Games in the US | Aug 2020
- Video Games in Turkey | Aug 2020
- Video Games in Ukraine | Aug 2020
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015