Video Games in India

PROSPECTS

Indian players continue to embrace digital gaming

Indian consumers are spending increasing amounts of time playing mobile games. These not only include globally popular titles such as Candy Crush Saga and Clash of Clans, but also mobile games developed by local companies, such as Ludo King from Gametion Games.

AR/VR headsets set to benefit from innovation and falling prices

AR/VR headsets was the most dynamic performer within video games in current value growth terms in 2017. This was mainly because current value sales were emerging from a low base – the AR/VR concept is still very new in India – though the category also benefited from the entry of a number of major players.

Further gains projected for internet retailing within video games

In line with the increasing shift towards digital video games software such as mobile and online games, over the forecast period it is expected that internet retailing will continue to make value share gains at the expense of store-based channels like supermarkets and media products stores within video games in India. Further gains for internet retailing will also be supported by the convenience factor and the fact that it is easy for consumers to find product reviews and other useful information online before they make video games purchases.

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Sony continued to lead video games in India in value terms in 2017 thanks to the success of its PlayStation range. In July 2017 the company slashed the prices of its PlayStation 3 and PlayStation 4 consoles, and the resultant increase in demand helped the company to maintain robust growth in current value sales.

Mitashi maintains its competitive pricing strategy

Mitashi Edutainment Pvt Ltd was one of the few companies active within video games in India that was focused on offering more affordable consoles in 2017. During the year, the company’s Game In hand-held consoles were available for INR2,959, whereas the Sony PlayStation Vita was priced at INR12,500.

Local developers benefit from growing popularity of mobile games

Smaller local game development studios continued to flourish in India in 2017 thanks to strong demand for mobile games. Most local studios remained focused on developing free-to-play games.

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