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Country Report

Video Games in

Video Games in India

20 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Indian players continue to embrace digital gaming

Indian consumers are spending increasing amounts of time playing mobile games. These not only include globally popular titles such as Candy Crush Saga and Clash of Clans, but also mobile games developed by local companies, such as Ludo King from Gametion Games.

AR/VR headsets set to benefit from innovation and falling prices

AR/VR headsets was the most dynamic performer within video games in current value growth terms in 2017. This was mainly because current value sales were emerging from a low base – the AR/VR concept is still very new in India – though the category also benefited from the entry of a number of major players.

Further gains projected for internet retailing within video games

In line with the increasing shift towards digital video games software such as mobile and online games, over the forecast period it is expected that internet retailing will continue to make value share gains at the expense of store-based channels like supermarkets and media products stores within video games in India. Further gains for internet retailing will also be supported by the convenience factor and the fact that it is easy for consumers to find product reviews and other useful information online before they make video games purchases.

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Sony continued to lead video games in India in value terms in 2017 thanks to the success of its PlayStation range. In July 2017 the company slashed the prices of its PlayStation 3 and PlayStation 4 consoles, and the resultant increase in demand helped the company to maintain robust growth in current value sales.

Mitashi maintains its competitive pricing strategy

Mitashi Edutainment Pvt Ltd was one of the few companies active within video games in India that was focused on offering more affordable consoles in 2017. During the year, the company’s Game In hand-held consoles were available for INR2,959, whereas the Sony PlayStation Vita was priced at INR12,500.

Local developers benefit from growing popularity of mobile games

Smaller local game development studios continued to flourish in India in 2017 thanks to strong demand for mobile games. Most local studios remained focused on developing free-to-play games.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in India?
What are the major companies India?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in India - Category analysis

HEADLINES

PROSPECTS

Indian players continue to embrace digital gaming

AR/VR headsets set to benefit from innovation and falling prices

Further gains projected for internet retailing within video games

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Mitashi maintains its competitive pricing strategy

Local developers benefit from growing popularity of mobile games

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in India - Industry Overview

EXECUTIVE SUMMARY

Growth in total toys and games current value sales slows in 2017

Tax and regulatory changes affect toys and games

Funskool leads traditional toys and games, Sony leads video games

Internet retailing gains ground in toys and games distribution

Outlook for toys and games remains bright despite 2018 duty hike

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Indian players continue to embrace digital gaming

AR/VR headsets set to benefit from innovation and falling prices

Further gains projected for internet retailing within video games

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Mitashi maintains its competitive pricing strategy

Local developers benefit from growing popularity of mobile games

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in India - Category analysis

HEADLINES

PROSPECTS

Indian players continue to embrace digital gaming

AR/VR headsets set to benefit from innovation and falling prices

Further gains projected for internet retailing within video games

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Mitashi maintains its competitive pricing strategy

Local developers benefit from growing popularity of mobile games

CATEGORY DATA

Toys and Games in India - Industry Overview

EXECUTIVE SUMMARY

Growth in total toys and games current value sales slows in 2017

Tax and regulatory changes affect toys and games

Funskool leads traditional toys and games, Sony leads video games

Internet retailing gains ground in toys and games distribution

Outlook for toys and games remains bright despite 2018 duty hike

MARKET DATA

SOURCES

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