Pre-pandemic, gaming was restricted to being a leisure activity often engaged in during the long commute to the office or at weekends. However, during 2020, with lockdown and the general limitation on leaving the home for entertainment, consumers sought different ways to keep themselves busy and avoid boredom.
In 2020, Sony’s PlayStation 4 maintained its lead in video games hardware. However, the lack of ability to supply this product was a hindrance for the company’s growth.
In the review period, e-sports, although dynamic, attracted a very small share of gaming users in India. However, during the pandemic, as people started spending more time gaming compared with the pre-COVID-19 period, e-sports came to the forefront.
In 2020, the biggest push for video games came from lockdown and home seclusion, which allowed consumers more time to entertain themselves, leading to increased engagement and game trials. According to Euromonitor International’s Lifestyles Survey 2021, over a third of respondents agreed that they took part in online video gaming one to two times a week in 2020, compared with over a quarter in 2019.
Video games performed well in 2020 despite the unfavourable circumstances, primarily due to the hometainment trend, along with the increased penetration of high-speed internet and smartphones. Despite the strong performance of the category, India is not yet meeting its potential, considering the large consumer base.
As in traditional toys and games, video games also saw e-commerce contributing more to overall sales in 2020. Video games already enjoyed significant sales from online platforms, with digital computer games and console games seeing better growth rates than physical computer games and console games.
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Understand the latest market trends and future growth opportunities for the Video Games industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Video Games research and analysis database.
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