In 2020, lockdowns and quarantine measures in the context of COVID-19 led to significant current value growth for video games in Switzerland. Notably, the pandemic accelerated the ongoing growth trend in the number of Swiss gamers.
Static consoles performed well in 2020, reversing the declining growth trend from 2019. Static consoles additionally benefitted from the launch of the Microsoft XBOX Series models and the Sony PlayStation 5 in time for the Christmas sales.
While e-sports have been steadily gaining popularity in Switzerland for a number of years, e-sports saw some disruption caused by the COVID-19 pandemic in 2020. Due to the nationwide lockdown that began in March 2020, events at physical venues were cancelled, forcing e-sports to quickly shift online.
In 2021, video games is set to maintain its positive current value sales trajectory, although growth will be much slower than seen in 2020. The pandemic has already continued to impact the daily lives of Swiss consumers, as restrictions remained in place in the first quarter of 2021.
Innovation and marketing activities will help to strengthen consumer interest in video games in the forecast period. In particular, static consoles should receive a major boost in 2021 from the launch of the PlayStation 5 and the Xbox Series X near the end of 2020.
E-sports is another area with good growth potential in the forecast period. Despite offline events being cancelled in 2020 following the outbreak of the COVID-19 pandemic, e-sports was in great position to shift into the digital space which is likely to benefit the forecast period performance.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Video Games research and analysis database.
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