Video games are poised for significant growth, driven by advancements in accessibility and implementation, especially in video game software. An advancement that has gained traction in 2022 is cloud gaming, which has the potential for continued growth.
A larger selection of games and devices has led Generation X and Baby Boomers to take a greater interest in the gaming market. This was further encouraged by the outbreak of COVID-19, with heightened time spent in the household.
While there is potential in the console market, several indicators may negatively impact consoles. Although demand for consoles, such as the PlayStation 5, Xbox Series, and Nintendo Switch, remains high and appears promising over the forecast period, there are challenges over the medium term.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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